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#62: Resurrecting the Great American Movie Drive-In with an Urban Twist - Feat. Special Guest Mitch Lowe
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Ben is stuck. He’s the founder of outdoor pop-up concept WEDriveIns, which repurposes disused urban parking lots as drive-in movie theaters. City officials have been gratifyingly swift to support the project which provides Covid safe entertainment and brings customers to shopping areas. It all looks so promising… So why can’t Ben scale?
Well, he needs the permission of the movie studios to use the technology to get him there. And, they ain’t budging.
This mindset reminds Marc of the early Netflix days and so he calls on the expertise of his “jungle guide” Mitch Lowe who not only helped overcome similar issues as co-founding executive of Netflix but went on to disrupt the industry as CEO of MoviePass and President of Redbox. Can Marc and Mitch help Ben break through the analogue approach?
Listen in to find out…
Like the topics on today’s show? Why not take a deeper dive!
Mitch’s book Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass is out September 6th. Pre-orders: https://www.hachettebooks.com/titles/mitch-lowe/watch-and-learn/9780306827266/
The paperback edition of Marc’s international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.
Feeling social?
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marcrandolph
Marcrandolph.com
73 afleveringen
Fetch error
Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on October 25, 2022 07:21 ()
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 336435211 series 2867729
Ben is stuck. He’s the founder of outdoor pop-up concept WEDriveIns, which repurposes disused urban parking lots as drive-in movie theaters. City officials have been gratifyingly swift to support the project which provides Covid safe entertainment and brings customers to shopping areas. It all looks so promising… So why can’t Ben scale?
Well, he needs the permission of the movie studios to use the technology to get him there. And, they ain’t budging.
This mindset reminds Marc of the early Netflix days and so he calls on the expertise of his “jungle guide” Mitch Lowe who not only helped overcome similar issues as co-founding executive of Netflix but went on to disrupt the industry as CEO of MoviePass and President of Redbox. Can Marc and Mitch help Ben break through the analogue approach?
Listen in to find out…
Like the topics on today’s show? Why not take a deeper dive!
Mitch’s book Watch and Learn: How I Turned Hollywood Upside Down with Netflix, Redbox, and MoviePass is out September 6th. Pre-orders: https://www.hachettebooks.com/titles/mitch-lowe/watch-and-learn/9780306827266/
The paperback edition of Marc’s international best-seller That Will Never Work is out now in all good bookstores and online: www.amazon.com/That-Will-Never-Work-Netflix/dp/0316530182
Want to be a guest? Head to Marcrandolph.com. While you’re there, sign up for Marc’s newsletter.
Feeling social?
Tw: @mbrandolph
IG: @ThatWillNeverWork
LinkedIn: Marcrandolph
Marcrandolph.com
73 afleveringen
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