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How to Succeed By Niching In with Troy Klongerbo
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In this episode we talk with business owner, Troy Klongerbo, founder of Fisheye Marketing. In the theory of finding your audience, we discuss the detriment of assuming everyone is your audience and instead prefer the value in niching in.
Is it Niche or is is “Neesh?” - we talk about that, too!
IMPORTANT POINTS
2:25 - What is Fisheye Marketing?
3:35 - The topic of niche - and how do you pronounce it?
5:50 - One example of niching in - a lake fisherman
7:15 - Even those who don’t appear to be a niche - they are
8:30 - The difference between being a generalist and a specialist and its impact on your profitability
9:30 - Determine who you service or what you provide as a niche
There are two ways you can specialize, either who you service or what you provide.
11:30 - The fear of niching in and the discovery journey of your niche
15:00 - What the value of niching in looks like - real customer reaction and perpetuating it in the real world
19:30 - Careful considerations of niching in
21:40 - The definitions of niche and how they may get in our way
23:00 - Your niche may be your value you provide
By niching in we’re able to provide such a better customer experience by understanding them in a very intimate way.
26:20 - Are you the general practitioner or are you the cardiologist of your industry?
27:25 - The One Thing by Gary Keller and Jay Papasan - recommended reading
29:27 - What’s more profitable - being niched in or not?
30:15 - The value of less customers and doing work you love - by niching in
32:45 - Focus of the Week: - Consider how your business would improve by specializing further into your niche - and are you niched in?
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