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The Art of Pre-Selling with Shannon Lohr, Founder of Factory45
Manage episode 321740510 series 2885828
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Ever wonder how you’re going to create, launch, and scale your fashion brand? The incredible Shannon Lohr can show you the way.
Shannon is the founder of Factory45, the online business school trusted by over 500 fashion entrepreneurs since 2014. Over the years she's worked with aspiring designers, all over the globe, to launch or grow their brands in a way that’s better for people and the planet. Shannon got her start in 2010 when she co-founded {r}evolution apparel, a sustainable clothing brand for female travelers and minimalists that was featured by The New York Times, The Wall Street Journal and Forbes.com.
In this episode of Startup Renegades, Shannon shares her journey into fashion and the key takeaways she had from building a community and launching a Kickstarter campaign that raised 3 times the initial goal.
Shannon’s #1 tip for entrepreneurs? Build an audience before you have anything to sell.
Check out this episode to hear more about:
- How her love of travel and desire “not to get a real job” put her on the path to entrepreneurship
- The importance of be willing to have real conversations and elicit real feedback from customers
- All about her new business, Factory45 and why it’s the go-to program for aspiring fashion entrepreneurs
- Understanding the CEO mindset as an evolution of a person, not a title
Connect with your host on Instagram at @shauna.armitage and listen to more Startup Renegade stories at www.startuprenegades.com
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