Ep. 54 - Peter Krideras & Steve Kulmar, Co-Founders of Releaseit

The Retail Wrap-Up

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In today’s episode we talk to Peter Krideras and Steve Kulmar, the Co-Founders of Releaseit.
Releaseit is a centralised marketplace for all things rental, that connects people and businesses with all sorts of items for all kinds of occasions and jobs. The business exists off the back of the ever-present and ever-growing global shift in consumer behaviour and the heightened demand for recommerce in the circular economy. This new way of “consuming”, allows consumers to rent out items they already own to access a new revenue stream. And as for businesses, this is the new way of connecting with customers and the community through a new more sustainable avenue.
Normally, Steve sits on the opposite side of the microphone, but today Pippa and Maddy are interviewing Peter and Steve, the co-founders of Releaseit, to understand where the business concept came from and where it’s going. RetailOasis worked closely with Peter on the development, including understanding the consumer profiles through to taking the concept to market, and we are beyond excited to be a partner of the enterprise – and not just the consultant.
During our conversation with Peter and Steve we discuss where the idea for Releaseit came from and what the motivation behind the creation was. Peter discusses how he partnered with Steve and RetailOasis to get the idea off the ground and Steve lets us in on why after years on the consultant side he decided to move into the start-up, development, and investment realm. Steve and Peter also talk about how Releaseit plays into the circular economy, how the business model works and what consumers can expect to rent from Releaseit. We also hear about Releaseit’s very successful first capital raise and what the process was of getting investors on board with such a new and unheard-of concept. Peter also dishes on the big name brands already on board and what’s next for Releaseit.
For more information on Releaseit, our guests today or how RetailOasis can get your start-up off the ground, please see the show notes for this episode.
Thank you to our guests, Peter Krideras and Steve Kulmar, for joining us. We hope you enjoy this conversation!
- SELECTED LINKS FROM THE EPISODE -
Releaseit
Peter Krideras (LinkedIn)
Steve Kulmar (LinkedIn)
Releaseit (LinkedIn)
Releaseit (Instagram)
Releaseit (Facebook)
Releaseit (Twitter)
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