WTI | Episode 24: Content ft. Kai 'Hull Tiger' Connell

Whatever This Is

On a very special episode of WTI, we are joined by a superstar guest Kai Connell. We've been trying to get Kai on the podcast ever since it started, and the stars finally aligned. It was an episode that was a lot different than usual, as we spent the vast majority of the episode discussing the state of Russian football media, football Twitter, and so on. On the side, we also discussed a bit of darts, cricket and Hull City.

By the way, if we had any critiques for any club or people listening to this episode, they were purely out of love. We know a lot less than you guys, and are simply giving out our opinion.

TIMESTAMPS:

00:00 Introduction

04:20 Hendrix to Spartak

06:00 Darts and cricket

11:40 CONTENT, MEDIA DISCUSSION STARTS

- Who is the best Russian club in terms of (Twitter) content?

- Are Spartak overdoing the FT thing?

15:05 We mean no ill will

17:28 How long can Spartak sustain their meteoric rise in numbers?

19:58 Appreciating the glow-up in Russian football media

22:30 How can Russian football grow online? Can it ever be as big as Belgium, France etc.?

25:00 Has the RPL's YouTube OTT platform been a success?

28:00 Reevaluating the RPL's media channel, figuring out ways to grow it

29:40 Distinction between Twitter work and content

35:40 Shoutout Ivan Korzh, Tim Bayramov and all RPL admins

41:30 The importance of fan run content for the growth of a league

45:50 Can RussianFootballNews ever be as big as GetFrenchFootballNews? How can RFN improve?

58:30 Is the point of a news website obsolete?

1:06:50 Is football twitter too influential in sport media?

1:12:00 Is quality really better than quantity?

1:15:00 What actually is SUCCESS on social media? What do numbers translate into? What is the goal of getting followers?

1:18:00 Tangible vs intangible success

1:22:00 Have Zenit used social media as a tool to fix their reputation?

1:30:50 How do you grow as a PFL/low level club on social media? Going the RUSNLF way?

END OF CONTENT DISCUSSION

1:32:17 Match Premier bans English words

Twitter handles:

Hanu- @H4nuu

Artem- @AMakarevitch

Kai- @Kai_Connell