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EDGE of the Web is a weekly digital marketing podcast discussing all things in Digital Marketing: SEO, Social Media, Content Marketing, and more. Host Erin Sparks discusses the latest news and trends in the digital marketing industry as well as interviews with some of the top names in marketing. Visit our website at edgeofthewebradio.com to see all of our past shows and videos.
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The B2B Digital Marketer podcast is about the innovative and new digital marketing methods to build brands and capture more leads for small to medium-sized businesses, entrepreneurs, coaches, consultants, and startups trying to sell to other companies while debunking the hype and deleting the dreary. Join in to meet some of the brightest B2B digital marketing minds in the world.
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Welcome to Fit Digital Pratik Show, where Digital Pratik is learning something new in health, fitness & nutrition & then he is applying it in his busy marketing lifestyle & finally he is sharing all the results with you when it comes to living a healthy, active lifestyle even if you are sitting at a desk job or driving a car all day or you might be just a lazy guy who hates the gym & wants some home workouts. Let's learn, apply & share together when it comes to living a healthy, active lifes ...
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My show brings you a few of my significant life experience and knowledge to motivate the people across. A few true-life experience to catch up with to live a positive life. The sharing is out of the immense experience of 2 decades +. You may utilize this platform for honing the life skills to upgrade your lifestyle personally and professionally. Episodes will have coverage on both on the personal and professional ambit. Request your love, encouragement and support to reach out to the maximum ...
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Welcome to Trivera’s AI Deep Dive, the podcast "Where Human Expertise Meets AI Innovation for Smarter Digital Marketing." Join AI co-hosts, Chip and Nova, as they explore the latest in digital marketing trends, tools, and tactics to help your business thrive. From SEO and lead generation to ROI-driven strategies, each episode delivers actionable insights to maximize your success. Whether you’re a seasoned marketer or just starting out, join us as we dive into the world of digital marketing t ...
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In the Digital Marketers Podcast, we teach you how to market your business online, using the latest digital marketing strategies and tactics in search engine optimization, web design, content marketing, social media, and more.
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We’ve all listened to people that speak in novels, not tweets. Well, we’re putting marketing waffle on notice! If you’re tired of long winded navel gazing and blue sky thinking, and just want simple, clear helpful advice on how to improve your marketing and scale your business, the Marketers of the Universe are here to help. We break trending topics down in a way that's as entertaining as it is informative. Over the span of around 30 minutes we’ll have you up-to-date with the big marketing m ...
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Hey Amazing Listener Our names are Harshit Saraf and Shashwat Sureka and we both are in this field of digital marketing from quite a good time now . Over the years we have learned a lot of things about digital marketing . But the thing that both of us noticed was that majority people use English as a Language to share their knowledge about it .By noticing this fact we think to share all our learning ,experience and updates with all of you in Hindi Language and we all will make it the best Hi ...
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show series
 
We’re joined by Jon Gillham, a seasoned entrepreneur and the CEO of Originality AI, a cutting-edge tool designed to detect human vs. AI-generated content. We'll explore Originality AI's impressive accuracy rate in detecting AI-generated content, including from tools like ChatGPT, and discuss the industry's shift towards AI integration in content cr…
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In this episode of Trivera’s AI Deep Dive, Chip and Nova channel their inner Beth Dutton to explore bold branding lessons inspired by the fierce and fearless character from Yellowstone. Based on a blog by Trivera CEO Tom Snyder, this episode highlights the unapologetic strategies that can help your brand stand out and thrive in a competitive market…
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It’s Going To Be OK! Kevin Indig jumped into the host seat for Erin while he was away! Kevin and Jacob discuss the DOJ's continued push for Google's break-up of products, specifically Google Chrome. They dissect Google's new Search Console features and their broader implications for data control and AI dominance. They also critique Google's latest …
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In this festive episode of Trivera’s AI Deep Dive, Chip and Nova take a holiday-themed journey through digital marketing lessons inspired by the classic film National Lampoon’s Christmas Vacation. Based on a blog by Trivera CEO Tom Snyder, the episode draws parallels between the movie’s iconic moments and actionable strategies for crafting smarter …
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Ori Zilbershtein joins the EDGE as a guest to go over the news this week. We crack open a number of Google News pieces from around the marketing space. Some quick takeaways: Make sure you use WhatsApp as a conversion in Google Ads—you better be there. We discuss the report on shifting trends in CTR per industry and how the data could be interpreted…
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We have started a new series on EDGE of the Web. We’re focusing on marketing tools that we love! Hopefully, you’ll love them just as much as we do. First up: SEOGets.com Mathew Mellinger, Co-Founder of SEO Gets, joins the show to talk about his journey into software development from local SEO, and the needs he saw in the industry. SEOGets is a Goog…
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Welcome back to another episode of Marketers of the Universe, Brew Digital's best (and only) podcast looking at all things digital marketing. In this episode, we are continuing our now long-running series on marketing quick wins, this time turning our attention to the linchpin of all marketing: the digital strategy. Did you know that a staggering 9…
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In this introductory episode of The Trivera Deep Dive, Chip and Nova explore the blog that launched the podcast itself! Join them as they expand on the key concepts behind the Trivera AI Deep Dive and discuss how Trivera is using AI to revolutionize digital marketing. Chip and Nova dive into the role of AI in transforming Trivera's approach to blog…
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In this episode of Trivera’s AI Deep Dive, Chip and Nova discuss an insightful blog by Chelsea Anderson, Trivera’s Client Services Director, highlighting the vital role of project management in achieving digital marketing success. The episode explores how Trivera’s project managers align strategies with business goals, coordinate cross-functional t…
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Trivera that breaks down the strengths and weaknesses of three leading content management systems: HubSpot CMS, WordPress, and ConcreteCMS. The discussion emphasizes that the best CMS choice depends entirely on a client’s unique goals and resources. Chip and Nova evalua…
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In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog written by Tom Snyder, CEO of Trivera, on how AI is transforming digital competitive evaluations. Tom’s insights explore how AI tools now provide more accurate analysis of competitor strategies, reveal the true ROI of marketing efforts, and even identify hidden competitors. C…
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore a blog post by Tom Snyder, CEO of Trivera, that delves into the company's nearly three decades of experience navigating economic and political uncertainty. From the Dot-Com bubble to the Great Recession and the COVID-19 pandemic, discover how Trivera has consistently turned challenges…
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In this episode of Trivera’s AI Deep Dive, Chip and Nova explore an excerpt from Trivera's B2B Website Performance Trends for 2024, written by UX/UI specialist Stephanie Senachal. The discussion highlights five key website design and navigation trends that are driving B2B success in 2024. Chip and Nova delve into how simplifying navigation improves…
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What is Google's latest shake-up? The Page Experience Report's exit from Search Console. This week, we are joined by the insightful Lidia Infante from SurveyMonkey, as we explore the headlines in the SEO and Marketing world. The DOJ has some audacious demands for Google to sell Chrome, and ads have finally hit the AI Overview pages: We even unpack …
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In this episode of Trivera’s AI Deep Dive, Chip and Nova unpack Trivera's blog post on the Five Key Performance Indicators (KPIs) Every B2B Marketer Should Track to maximize ROI. The discussion focuses on driving quality website traffic, improving conversion rates, increasing visitor engagement, enhancing lead quality, and boosting search engine ra…
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In this episode of Trivera’s AI Deep Dive, Chip and Nova dive into a blog by Tom Snyder, Trivera’s CEO, advocating for Google Consent Mode—a powerful tool for managing user data according to individual consent preferences. Tom’s insights highlight how Consent Mode goes beyond GDPR compliance, improving SEO performance, fostering user trust, and pro…
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We’re in the second segment of our interview with the AI engineering powerhouse Britney Muller. We discuss the fascinating interplay of creativity and technical prowess in AI prompt engineering Brittany sheds light on the SEO industry's common missteps, emphasizing that AI language models aren't search engines and thrive on randomness. She’s even c…
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Literally, if you have to check your legalese, check the site you have on the package, Mattel! Top news of the week in digital marketing and AI. Matt Mullenweg gets trolled by a mock website based on his own website, trying to show departures from WPEngine. There’s a core algorithm update happening right now - watch your stats! What is the potentia…
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Welcome back to the 'Marketers of the Universe' podcast, in our opinion the number one podcast for B2B marketers. In this episode, we give you the secrets to mastering social media success for B2B companies with insights from our social media savants, Debbie and Saufi. Drawing on their years of experience, we will provide valuable strategies for be…
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This is the first for EDGE of the Web, which has the top brass from Search Engine Land! Erin welcomes the impressive panel featuring: Marc Sirkin, CEO of Third Door Media, Danny Goodwin, Editorial Director, Search Engine Land & SMX Barry Schwartz, contributor to SEL and owner of Search Engine Roundtable. They discuss the huge news of Semrush’s rece…
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Mordy’s back with the EDGE after his holiday and throws out hot takes and Captain Obvious moments on the show. We cover the news of the week: AI Overviews that are rolling out in 100+ countries (except for those in the EU, oddly), Google’s perspective on Core Web Vitals and ranking, and the communication from Google about content that starkly diffe…
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Britney Muller rejoins the EDGE to weigh in on the progress of AI and LLMs for use in marketing, the over-hyped announcements to Google's transformative papers, and the ethical dilemmas in AI development. Discover how emergent properties of AI models are often misunderstood and why ethical integrity is paramount in technology communication. Plus, g…
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Welcome back, intrepid marketeers. Unlock the secrets of email marketing excellence with Mark Bundle, our seasoned email marketing wizard. He reveals the small but mighty tweaks that can transform your campaign outcomes. Prepare to go beyond the basics as we explore the hidden gems of email marketing—from the crucial importance of IP warming to the…
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We’re back from Tech SEO Connect! And we brought Mark Williams-Cook to pinch-hit for Mordy while he was on holiday….and last minute, so there’s that. We dialed into some things that we missed while we were away. For starters, the Semrush buyout of Search Engine Land is huge news, and we have even bigger news! Marc Sirkin, Danny Goodwin, and Barry S…
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In this episode of EDGE of the Web, Erin welcomes the talented Akvile DeFazio to discuss the exciting world of AI in marketing. Akvile shares advice for small businesses looking to harness the power of AI, emphasizing the importance of beginner AI courses and webinars. Akvile shares her thoughts about the dynamic nature of marketing, the intricate …
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Discover how to navigate the complexities of high ticket B2B sales with the M2S framework. This engaging session delves into effective strategies for lead generation, marketing technology, and how to successfully convert prospects into customers. Key insights include understanding your target audience, addressing customer hesitations, and leveragin…
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What if the social media platforms you love are about to change forever? Join us on the Marketers of the Universe podcast as we tackle the exciting shifts happening across Instagram, LinkedIn, and TikTok. Debbie, Freya, and Emily dissect Instagram's latest safety measures designed to protect young users and LinkedIn's bold step into short-form vide…
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Erin Sparks interviews Akvile DeFazio, founder and president of Akvertize Inc., an award-winning agency specializing in paid social media advertising. Akvile shares her rich experience managing social media adverts across various sectors, including e-commerce, events, and apps, leveraging platforms like Facebook, Instagram, LinkedIn, Pinterest, and…
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In this episode of the Digital Marketer’s Guide podcast, host Preston Parshall and SEO expert Samantha Pape explore the current state of AI in SEO and Google's push for high-quality content. They discuss how to maintain E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) in your content, the significance of original research, and co…
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Yes, sometimes it happens. We don’t get through all of the news prepped. Mordy, Erin and Jacob take on the WordPress vs WP Engine scenario with a bit of fervor that really tanked the rest of the news, honestly. Which side do you fall on, the WordPress argument is that WP Engine hasn’t been “contributing” their fair share, so they banned all custome…
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What is the future of Large Language Models and Search? Kristine Schachinger, SEO consultant at Sites Without Walls, joins us for another episode to discuss the intricacies of Navboost and its ramifications for SEO. Drawing insights from the recent Google versus DOJ court documents, she unpacks this misunderstood “ranking signal.” Continuing the co…
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Welcome to another episode of Marketers of the Universe! Join us as we unravel the intricacies of paid media campaigns and explore the impact of B2B events in the world of marketing and advertising. Our podcast features a panel of experts who share insights, strategies, and personal experiences from these two key areas. In the first segment, we hig…
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Is Generative AI causing seismic shifts in the search engine landscape? Surveys by The Information and Barry Schwartz reveal users are “turning away” from traditional search engines like Google, but how far are they actually turning? A slew of news from the digital marketing space, including AI-powered video ads on Amazon, Google's Merchant Center …
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Anastasia Kotsiubynska, Head of SEO at SE Ranking, joins the EDGE to discuss the latest SE Ranking AI Overview studies. This episode focuses on the impact of AI overviews in Google's search results and what this means for SEO strategies. Anastasia sheds light on how these AI overviews have changed over the last five months since their release in Ap…
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