Ga offline met de app Player FM !
S9E21 - Fix It Again, Tony: Brand Nicknames
Manage episode 262480596 series 2434990
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
Hosted on Acast. See acast.com/privacy for more information.
329 afleveringen
Manage episode 262480596 series 2434990
Some people call Under The Influence UTI for short. It’s not a good nickname. But some brand nicknames are positive and extremely valuable - like Coke and Chevy - and some nicknames like “Whole Paycheck” don’t make Whole Foods happy. Join us this week as we explore the implications of brand nicknames.
Hosted on Acast. See acast.com/privacy for more information.
329 afleveringen
All episodes
×Welkom op Player FM!
Player FM scant het web op podcasts van hoge kwaliteit waarvan u nu kunt genieten. Het is de beste podcast-app en werkt op Android, iPhone en internet. Aanmelden om abonnementen op verschillende apparaten te synchroniseren.