Kits.com - Put Customers at the Center of Everything You Do

The Story of a Brand

**This episode is brought to you by MuteSix and FenixCommerce**

“You're grateful when you're doing something you love,” tells Roger. In the first half of this Feature, we have Roger V. Hardy, CEO, and Co-founder of Kits.com, a brand that provides high-quality eyewear at affordable prices.

Roger's first entrepreneurial job was selling ice cream. But his entrepreneurial journey took off when he built a website and started a company with his sister in 2000. The company grew quickly, but they later sold it. After selling the previous company, they created a small fund investing in real estate and technology.

Focusing on customers and having the right people is necessary for growth. Roger has been hyper-motivated and passionate about his company. He says that it's essential to keep more control through equity and be careful about debt.

He talks about:

* Focus on gratefulness * His early career and entrepreneurial journey * Attributes that helped him to grow * Lessons for other entrepreneurs * His advice for handling challenges * Why he started Kits

Join Ramon Vela and Roger V. Hardy as they break down the inside story on The Story of a Brand.

For more on Kits.com, visit: https://www.kits.com/

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OUR SHOW IS MADE POSSIBLE WITH THE SUPPORT OF MUTESIX.

MuteSix is the leading agency in performance marketing.

They have been in this space for nearly eight years, growing and scaling the world’s most recognizable e-commerce brands with breakthrough creative, targeted media buying, and data-driven results in every step of the funnel.

They're currently offering listeners a FREE omnichannel marketing audit.

Their team of auditors will perform a deep dive analysis into your current marketing efforts and identify which strategies might be budget wasters and which strategies will improve performance.

The audit covers all digital marketing channels, including Facebook, Google, Email, Amazon, Snapchat, TikTok, Pinterest, Influencer, Programmatic, and Website CRO.

For your free digital marketing consultation, visit: mutesix.com/storyofabrand

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