Manage episode 295149292 series 2919265
We are joined with CEO of Bandzoogle, Stacey Bedford! After working at Bandzoogle for 11 years, Stacey was named CEO of the music website platform in 2018. She then received the title of Digital Power Player by Billboard Magazine the following year.
Bandzoogle actively serves 60,000 artists and labels like Sargent House, from garage band to established artists like Warbringer, WOLFMOTHER, My Life with the Thrill Kill Kult, and Quiet Riot.
The Set Up podcast listeners can go to Bandzoogle.com to try it free for 30 days, and use the promo code “thesetup” to get 15% off the first year of any subscription.
Your artist website is the perfect space for meet-and-greets without the noise of ads or distractions that social media creates. It’s a space belonging to you alone, that you can curate as the hub for your online presence as a musician. If someone sees your video on YouTube or hears your music on Spotify, they Google you and your website comes up. From there, you can capture their attention and engage them with your music and your brand.
Artists tend to undervalue the power of websites just as much as mailing lists. Facebook is not a website. Bandcamp is not a website. Fans want a one-stop shop where they can listen to your music, watch your videos, learn about upcoming shows, and find out more about you. The easier it is to find you, the easier it is to follow you.
Creating and maintaining a proper website isn’t just for your fans, either. Talent buyers, music journalists, and all sorts of industry professionals are more biased towards artists who represent themselves well with a professional-looking online presence.
Today, we are discussing websites and why artists need them.
Intro to Bandzoogle
Purpose of a Website
How to Set Up Your Website
Website Insights to Understand Your Fans
Monetization & Ecommerce Tools
Driving Traffic to Your Website (connect to SEO and Email Marketing and EPK)
Creating a Mailing List
The #1 Mistake
“A website is really where the rubber meets the road for artists. You control the experience, you capture the data, you own the fan list. “
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For show notes and past guests, please visit thesetupseries.com
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