How to Use Data with Jay Gilbert | EP 44


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Jay Gilbert turned his love of taking concert photographs into being on the cutting edge of digital sales and marketing as an executive with Universal, Sony and Warner Music Groups.

Jay has created and executed unique online marketing plans for a wide variety of artists, including Elton John, KISS, Nirvana, Styx, Bob Marley, Peter Frampton and many more.

Jay is also the force behind the excellent Your Morning Coffee newsletter and the Music Biz Weekly Podcast, as well as a partner in the artist and label services company Label Logic.

During the interview we spoke about the one thing that artists get wrong with digital strategy, the importance of fundamental artist marketing, the reason why pseudo and unwrapping videos can be so powerful, the importance of radio, and much more.

With many platforms to track the performance of your song, video or fanbase, it can be challenging to connect the dots. There's Chartmetric, Bandsintown, Viberate, Spotify, Pandora, Deezer... but what exactly can you gain from the insights? Today, we are discussing the role of data for artists, and why it is important to understand data and plan your next strategy.


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Intro to Jay

Intro to Data

Artist Assessment

Types of Data Metrics

Breaking down DSP Data

How to Use Data

Guidance for Young Artists

Changing Goals


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