Album Release Strategy with Head of Digital at Ultra Records, Dani Chavez | EP 41


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Dani Chavez is a LA born, New York-based music executive who currently serves as the Head of Digital at Ultra Records. In her time there, she has overseen releases from SOFI TUKKER, Icona Pop, NGHTMRE, Black Coffee and more.

Previously, she worked for hip-hop podcaster Reggie Ossé (also known as Combat Jack) and at Shelter PR, a bicoastal personal public relations firm for the likes of Jeff Goldblum and Hilary Swank.

Today, well be discussing Black Coffee's album release.

  • Black Coffee & New Album “Subconsciously’
  • Collaborations with other Artists
  • Timeline of an Album Release
  • Singles vs Album Promotion
  • Understanding your Audience & their Markets
  • Changing Strategies
  • Touring while promoting an Album
  • Fans are everything


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