Using Data to Improve Fundraising

The Philanthropy212 Podcast

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Jay Finney is the Vice President and Senior Consultant, Fundraising Management at Ruffalo Noel Levitz, LLC. For over 20 years, Jay has worked with a wide variety of not-for-profit organizations, helping them attract, engage, and retain more donors.

He has partnered with colleges, prep schools, hospitals, PBS stations, food banks, museums, zoos, military groups, and more. Jay has helped clients move from a single channel, spray and pray approach to fundraising to more efficient and effective annual fundraising programs.

In this episode…

There's a smarter way to raise funds. It has nothing to do with reaching out to as many people as you can in the hopes that they'll give. That spray and pray approach often fails because not everybody is willing to or can even afford to give.

A more innovative approach uses data for targeted fundraising, reaching the right folks with the right ask at the right time. It begins by reaching out to people through their preferred communication channel and gathering specific data for each donor. Want to know how to go about it?

Listen to this episode of The Philanthropy212 Podcast with host Penny Cowden. She interviews Jay Finney, Vice President and Senior Consultant, Fundraising Management at Ruffalo Noel Levitz, LLC. Together, they discuss building multiple communications channels, gathering donor data, and using it to make the right ask at the right time.

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#Non-Profit #Business #Penny Cowden #Philanthropy