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S9: Episode 8 - Retention Guru
Manage episode 358149779 series 3417464
Inhoud geleverd door Travis & Cyndy Barnes and Cyndy Barnes. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Travis & Cyndy Barnes and Cyndy Barnes of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
In this week's episode, we learn how to make members loyal to your club. Dr. Paul Bedford, a former personal trainer, studied academically to understand why people left despite him being good and qualified. He is now known as the "Retention Guru" and shares his top 10 retention factors based on research analyzing 5.5 million customers from 4,500 clubs in 31 different countries.
During the episode, Dr. Bedford emphasizes the importance of setting manageable goals that come from the customers themselves. He also emphasizes making exercise enjoyable and avoiding name-calling or shaming.
Listen to this episode of the Overcomer's Podcast to learn more about Dr. Bedford and how to make your club or gym successful while keeping old and new members comfortable and loyal.
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