Multicultural Consumers: Why The Success Of Your Company Starts And Stops With Them

The Marketing Insider: A Claritas Podcast

From their spending power to their projected growth over time, multicultural consumers represent both current and future opportunity for companies doing business in the United States. With 40 percent of the U.S. population already classified as multicultural, companies that ignore these potential customers are missing out. In this episode, Host Monique Ruiz talks with multicultural marketing experts Albert Thompson, Managing Director of Digital at Walton Isaacson, and Claritas Vice President of Practice Leadership Ron Cohen about the importance of this loyal and growing consumer segment. Make sure you’re paying attention to your best customers: https://claritas.com/claritas-blog/ Check out the Transient Identiti podcast: https://open.spotify.com/show/2QP85fZ3fpETSRgni1kSfm Learn more about Walton Isaacson: https://www.waltonisaacson.com/ Download more podcast episodes: https://podcasts.apple.com/us/podcast/the-why-behind-the-buy/id1441029170 Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0