Ever wondered what makes great go-to-market leaders grow, even when the going gets tough? We have, too. And we’re on a mission to uncover the magic that makes that growth happen. This is Go-to-Market Magic, the show where we talk to go-to-market leaders and visionaries about the “aha!” moments they experience and the pivotal decisions they’ve made, all in the name of growth. And we’re not just talking about revenue growth that goes up and to the right — we’ll also discuss how they improve th ...
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Cash Free Convenience: Why Purchase Cards are an Advertiser’s Dream
MP3•Thuis aflevering
Manage episode 300725422 series 2574616
Inhoud geleverd door The Marketing Insider: A Claritas Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Marketing Insider: A Claritas Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Marketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-flight. In addition to sharing the benefits of measuring ad campaign performance tied to purchase card spend, Omer advises what you should look for in a measurement partner and gives the hard truth on whether you need to outsource for help. Read The Right Partner Should Help You Identify What’s Working, and Improve What Isn’t blog: https://claritas.com/the-right-partner-should-help-you-identify-whats-working-and-improve-what-isnt/ Listen to the Solving the Dilemma of Personalization vs. Privacy episode: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Watch the What is Campaign Attribution? video: https://claritas.com/resources/what-is-campaign-attribution/ Connect with Omer Jilani: omer.jilani@claritas.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
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continue reading
46 afleveringen
MP3•Thuis aflevering
Manage episode 300725422 series 2574616
Inhoud geleverd door The Marketing Insider: A Claritas Podcast. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The Marketing Insider: A Claritas Podcast of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Marketers know they should be measuring performance and optimizing their campaigns, but it’s still something so many struggle with. With 80% of consumers saying they prefer to spend with a card over paying in cash, measurement has actually become easier to track, so there’s no reason why it shouldn’t be a priority. On this episode of The Marketing Insider, we welcome back Omer Jilani, Claritas VP of Sales, for his third appearance on the podcast. He simplifies measurement for marketers and provides tips for how to unlock actual customer purchase data, eliminate unnecessary media waste, and optimize campaigns in-flight. In addition to sharing the benefits of measuring ad campaign performance tied to purchase card spend, Omer advises what you should look for in a measurement partner and gives the hard truth on whether you need to outsource for help. Read The Right Partner Should Help You Identify What’s Working, and Improve What Isn’t blog: https://claritas.com/the-right-partner-should-help-you-identify-whats-working-and-improve-what-isnt/ Listen to the Solving the Dilemma of Personalization vs. Privacy episode: https://claritas.com/claritas-podcast/personalization-vs-privacy/ Watch the What is Campaign Attribution? video: https://claritas.com/resources/what-is-campaign-attribution/ Connect with Omer Jilani: omer.jilani@claritas.com Download more podcast episodes: https://open.spotify.com/show/0bCxDLausUUWlgsr3XwxuT Learn about Claritas and find your best customers: https://claritas.com Find us on Facebook: https://www.facebook.com/Claritas2.0/ Connect with us on LinkedIn: https://www.linkedin.com/company/claritas_mbs/ Follow us on Twitter: https://twitter.com/Claritas2_0
…
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46 afleveringen
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