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Episode #9: Brand & Licensing with Dale Arens

21:46
 
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Manage episode 309990216 series 3046401
Inhoud geleverd door John Hartwell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Hartwell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Listen on Apple Podcasts and Google Play

Alright, show of hands — how many folks out there have a shirt or a cap featuring the logo of your favorite sports team? Do you also have a phone case cover, a corn hole board, or pillow cases, golf bags, or a four-piece stainless steel grill set? If your answer is yes, then you’ve come in contact with the power of sports licensing.

post-arens.jpg

Licensing is one of the most important ways sports properties can use their brand and brand identity to drive revenue. Dale Arens is the Assistant Athletic Director for Trademarks and Licensing at the University of Iowa, and he joins me to talk about the role of licensing in helping to grow a sports property’s brand. Enjoy the show!


CONNECT WITH DALE

Email: Dale-Arens@hawkeyesports.com

LinkedIn: https://www.linkedin.com/in/dale-arens-8a80125/


TOPICS DISCUSSED

01:45 – Dale’s background in sports.

03:30 – What is licensing?

05:00 – What are the changes that have driven the dramatic increase in collegiate licensing revenue?

09:33 – What should properties know about their brand identity in order to best take advantage of a licensing program?

12:30 – What are the best practices in collegiate licensing that represent how to extend the reach of a brand?

15:00 – Is there such a thing as the "15% rule?"

17:35 – What should high school ADs and administrators know when faced with an infringement claim?

Total episode runtime is 00:21:46.

Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!

  continue reading

30 afleveringen

Artwork
iconDelen
 

Gearchiveerde serie ("Inactieve feed" status)

When? This feed was archived on November 23, 2023 21:10 (4M ago). Last successful fetch was on December 11, 2022 11:01 (1+ y ago)

Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 309990216 series 3046401
Inhoud geleverd door John Hartwell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Hartwell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Listen on Apple Podcasts and Google Play

Alright, show of hands — how many folks out there have a shirt or a cap featuring the logo of your favorite sports team? Do you also have a phone case cover, a corn hole board, or pillow cases, golf bags, or a four-piece stainless steel grill set? If your answer is yes, then you’ve come in contact with the power of sports licensing.

post-arens.jpg

Licensing is one of the most important ways sports properties can use their brand and brand identity to drive revenue. Dale Arens is the Assistant Athletic Director for Trademarks and Licensing at the University of Iowa, and he joins me to talk about the role of licensing in helping to grow a sports property’s brand. Enjoy the show!


CONNECT WITH DALE

Email: Dale-Arens@hawkeyesports.com

LinkedIn: https://www.linkedin.com/in/dale-arens-8a80125/


TOPICS DISCUSSED

01:45 – Dale’s background in sports.

03:30 – What is licensing?

05:00 – What are the changes that have driven the dramatic increase in collegiate licensing revenue?

09:33 – What should properties know about their brand identity in order to best take advantage of a licensing program?

12:30 – What are the best practices in collegiate licensing that represent how to extend the reach of a brand?

15:00 – Is there such a thing as the "15% rule?"

17:35 – What should high school ADs and administrators know when faced with an infringement claim?

Total episode runtime is 00:21:46.

Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!

  continue reading

30 afleveringen

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