))
Episode #8: Building a New Sports Brand with Kevin Donovan
Gearchiveerde serie ("Inactieve feed" status)
When?
This feed was archived on November 23, 2023 21:10 (
Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 309990217 series 3046401
Inhoud geleverd door John Hartwell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Hartwell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
Listen on Apple Podcasts and Google Play
So what’s it like to build a new sports brand from scratch? I’ve talked on this podcast about the importance of creating a compelling brand story, identifying your audience, and developing hooks for emotional connections. It’s all very well and good in the abstract, but what’s it like to actually put all of those pieces together in the real world?
Kevin Donovan is the founder and president of the Tour of America, a new cycling race that Kevin is in the process of getting off the ground. It’s a new sports brand with a strong purpose and point of view, and Kevin was kind enough to talk about his experience and what he’s learned. Enjoy the show!
CONNECT WITH KEVIN AND THE TOUR OF AMERICA
Email: kevin.donovan@thetourofamerica.com
Twitter: https://twitter.com/@TOACycling
Facebook: https://www.facebook.com/TourOfAmerica/
YouTube: https://www.youtube.com/channel/UC_ISIzXYgYLjAso5VFXCLCQ
LinkedIn: https://www.linkedin.com/company/the-tour-of-america/
TOPICS DISCUSSED
01:40 – Kevin’s background in sports
03:35 – Why is it important for the Tour of America to develop an engaging brand?
06:07 – How do you define the audience for the Tour of America brand?
08:08 – What kind of emotional connections are important to this new brand?
10:30 – How is differentiation reflected in the Tour of America brand?
14:05 – What is the most surprising thing you've learned from this experience of building a new sports brand?
16:07 – What can established properties learn from your experience of building a new brand?
Total episode runtime is 00:19:23.
Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!
30 afleveringen
Delen
