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Inhoud geleverd door John Hartwell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Hartwell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Episode #16: Working with the Super Bowl Brand with Jen Johns

21:51
 
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Manage episode 309990209 series 3046401
Inhoud geleverd door John Hartwell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Hartwell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Listen on Apple Podcasts and Google Play

For sports events in the United States, it doesn’t get much bigger than the National Football League’s championship game, the Super Bowl. As a cultural event, the Super Bowl brand has a power and reach matched by very few other properties. What’s it like to have that kind of brand power come to your city? How do you use it, and what can you learn?

post-johns.jpg

Jen Johns, the former VP for marketing and communications for the Atlanta Super Bowl Host Committee, hosting Super Bowl LIII, joins me to answer those questions and talk about what she learned working with one of the biggest sports brands in the world. Enjoy the show!


CONNECT WITH JEN

LinkedIn: https://www.linkedin.com/in/jenjohns1/


TOPICS DISCUSSED

01:31 – Jen’s introduction and background

02:30 – What is the role of a Super Bowl Host Committee?

04:37 – What makes the Super Bowl brand different?

06:22 – What does the Super Brand mean to a host city?

07:37 – How does the host city brand and the Super Brand brand come together to create something unique?

10:43 – What was the best thing that came out of the Atlanta / Super Bowl brand partnership?

12:42 – How do you use brand design to manage all the different Super Bowl stakeholders?

13:58 – What surprised you the most about working with the Super Bowl brand?

16:10 – What is the key to creating a good brand design system?

17:55 – How important is to identify a “big idea” in a brand identity system?

19:12 – What’s your big take away from working with the Super Bowl brand?

Total episode runtime is 00:21:51.

Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!

  continue reading

30 afleveringen

Artwork
iconDelen
 

Gearchiveerde serie ("Inactieve feed" status)

When? This feed was archived on November 23, 2023 21:10 (4M ago). Last successful fetch was on December 11, 2022 11:01 (1+ y ago)

Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 309990209 series 3046401
Inhoud geleverd door John Hartwell. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door John Hartwell of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Listen on Apple Podcasts and Google Play

For sports events in the United States, it doesn’t get much bigger than the National Football League’s championship game, the Super Bowl. As a cultural event, the Super Bowl brand has a power and reach matched by very few other properties. What’s it like to have that kind of brand power come to your city? How do you use it, and what can you learn?

post-johns.jpg

Jen Johns, the former VP for marketing and communications for the Atlanta Super Bowl Host Committee, hosting Super Bowl LIII, joins me to answer those questions and talk about what she learned working with one of the biggest sports brands in the world. Enjoy the show!


CONNECT WITH JEN

LinkedIn: https://www.linkedin.com/in/jenjohns1/


TOPICS DISCUSSED

01:31 – Jen’s introduction and background

02:30 – What is the role of a Super Bowl Host Committee?

04:37 – What makes the Super Bowl brand different?

06:22 – What does the Super Brand mean to a host city?

07:37 – How does the host city brand and the Super Brand brand come together to create something unique?

10:43 – What was the best thing that came out of the Atlanta / Super Bowl brand partnership?

12:42 – How do you use brand design to manage all the different Super Bowl stakeholders?

13:58 – What surprised you the most about working with the Super Bowl brand?

16:10 – What is the key to creating a good brand design system?

17:55 – How important is to identify a “big idea” in a brand identity system?

19:12 – What’s your big take away from working with the Super Bowl brand?

Total episode runtime is 00:21:51.

Be sure to help other sports professionals find this podcast by subscribing and giving the show a five-star rating and a review in iTunes!

  continue reading

30 afleveringen

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