Why Behavioral Science is Essential for Marketing ft. Nancy Harhurt | The Growth Genius
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In this episode of The Growth Genius, we talk about how behavioral science has changed the marketing game for businesses around the globe. HBT Marketing’s Co-Founder Nancy Harhurt and Infidigit’s Country Director of Americas, Shelly Singh, discussed the many things that make behavioral marketing a go-to strategy for business success.
As a marketing specialist, Nancy specializes in getting people to respond by combining best-of-breed creativity with behavioral science. In the episode, she provides more in-depth insights into how behavioral science is applied to marketing. But what is behavioral science?
The field of behavioral sciences, which includes psychology and economics, plays a significant role in marketing. It helps marketers understand how consumers make decisions and how to influence them with effective marketing approaches.
Marketers can also leverage behavioral science to understand the social influence and how it affects consumer decisions. People are more likely to purchase a product if they see others using it or hear about it from a trusted source. The principles of behavioral science are essential to modern marketing. By using them, companies can create more effective, targeted campaigns that resonate with their target audiences.
Nancy also briefly summarizes her famous book “Using Behavioral Science In Marketing.” In it, she discusses how behavioral science can drive customer loyalty and action. Behavioral science, including psychology and economics, can be used to maximize marketing effectiveness by understanding consumer behavior.
Nancy and Shelly also discuss how marketers can take advantage of behavioral science if they still need to. She also breaks down behavioral science principles marketers should understand to improve marketing messages and digital creatives. Additionally, she provides tips for developing omnichannel marketing campaigns leveraging behavioral science.
Furthermore, Nancy shares growth stories about B2B and B2C brands that successfully leveraged behavioral science. Shelly also outlined her top behavioral marketing trends for 2023. Moreover, Nancy speaks openly about her passion, which enhances her professional career.
Watch the full episode here: https://youtu.be/dAgRpZMvjQo
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