The Future Of Marketing Post-COVID | The Growth Genius | S2E4
Manage episode 349147929 series 2894069
Is the approach to marketing different post-COVID? This week on The Growth Genius, Vodafone Idea's Saurabh Bajaj joins us to discuss the impact of the Covid-19 pandemic on marketing. The conversation features Infidigit's Founder and Managing Director, Kaushal Thakkar and Saurabh discussing the future of marketing and how marketing can impact businesses.
Saurabh Bajaj is Vodafone Idea's Executive Vice President of Marketing. He has nearly two decades of experience across various industries, including Business Development, Sales, Marketing, and Innovation. With his extensive experience in creating growth stories for Britannia, Cadbury Celebrations, and Mondelez, this informative session can be a go-to guide for marketers around the globe to learn more about consumer behavior, understand consumer trends, and create an award-winning campaign for their businesses.
Saurabh discusses how the marketing world has evolved from pre-covid to post-covid, as well as consumer trends affecting online and offline businesses. In addition, he discusses how he developed growth stories for popular Indian brands and the role digital marketing currently plays in marketing today.
During their conversation, Kaushal and Saurabh also discuss neuromarketing and Metaverse in detail and how implementing these activities will benefit businesses over the long term. As part of his interview, Saurabh discusses the release of his upcoming book, "The Practical Marketer," and what readers can expect.
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