Senior Living Properties: Marketing Like A Pro ft. Piali Dasgupta | The Growth Genius

The Growth Genius - Business & Marketing Podcast

What is the most effective way to create a marketing strategy that will grow senior living communities like a pro? Piali Dasgupta, the Senior Vice President of Marketing at Columbia Pacific Communities, shares her insights into developing a marketing strategy for senior living properties.

With experience across media, e-commerce, retail, and real estate, Piali is a multi-award-winning marketing and communication professional. A regular speaker at IIMs and juror for multiple award shows, she has a wealth of experience in the business world. Her primary topics of discussion are advertising, mental health, brand marketing, content marketing, and marketing communication. This week on the podcast, she will share how her team of marketing experts have created growth for Columbia Pacific Communities.

In a conversation with Infidigit's Founder & MD, Kaushal Thakkar, Piali addresses the challenges seniors face using digital media. Furthermore, she discusses the importance of proper influencer marketing strategies for marketers who want to reach a wider audience. The two discuss how Columbia Pacific Communities enlisted Bollywood stars like Zeenat Aman, Shabana Azmi, Boman Irani, and Anupam Kher as influencer marketers.

Piali and Kaushal also talk about how the marketing budget has changed post-COVID and the activities Columbia Pacific Communities is performing to drive results for the properties via content marketing. They also discuss how marketers can use the metaverse to reach and grow their businesses.

Want to engage more with the episode? Watch the episode on YouTube: https://youtu.be/oDJ56ERV2Ik

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