First Party Data: How It Benefits & Drives Business Sucess | The Growth Genius | S2E5

The Growth Genius - Business & Marketing Podcast

First-party data is now becoming a go-to strategy for many businesses worldwide. In today’s episode, Infidigit’s Country Director - Americas, Shelly Singh, and Marketdata’s Managing Director, David Charles Whittaker, talk about the crucial role first-party plays in business success and the challenges marketers face with implementing it for their marketing strategy.

Data from first-party sources is one of the most valuable resources businesses have at their disposal. In other words, this is data collected directly by the company, so it is more accurate and detailed than data gathered through third parties. A must-listen for anyone who is interested in learning more about first-party data and how it can boost their business.

David has been Managing Director of Marketdata, the Data-driven Centre of Excellence at WPP's VMLY&R group, since 2008. With extensive experience in data-driven, digital, and integrated marketing, he has driven ROI-focused strategies, merged database/analytics with communication, and managed multi-faceted and diverse teams for blue-chip companies.

In conversation with Shelly, David talks about his experience in the field of data-driven marketing and how it led him to implement first-party data for the businesses he has been working for via Marketdata. He talks about how it is advantageous for businesses to take the first-party data approach and the challenges marketers face while using them.

Working with numerous clients across the globe, David also shares the campaigns that have adopted the first-party data and have growth for their businesses. The video highlights the data-driven trends that will help marketers up their marketing game in 2023.

Want to engage more with the episode? Watch the episode on YouTube: https://youtu.be/Ky9lGEY4m2Y

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