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FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong?

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Manage episode 434507681 series 1391833
Inhoud geleverd door The FIR Podcast Network Everything Feed. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The FIR Podcast Network Everything Feed of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a typo. Five hundred seventy-one percent.) However, more and more news outlets are shuttering their opinion sections or severely reducing the space available for op-eds. Celebrity CEOs may well be able to pitch op-eds, but this channel is no longer an option for the leaders of most organizations. Many leaders are turning to LinkedIn to share their insights. Is that the only option? In this short midweek episode, Neville and Shel examine the state of thought leadership and the channels communicators may not be considering.
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The post FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong? appeared first on FIR Podcast Network.

  continue reading

140 afleveringen

Artwork
iconDelen
 
Manage episode 434507681 series 1391833
Inhoud geleverd door The FIR Podcast Network Everything Feed. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door The FIR Podcast Network Everything Feed of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Op-eds pay off. According to one analysis, New York Times opinion articles get 37 percent more readers than the newspaper's general news coverage. Wall Street Journal op-eds attract 571 percent more readers than its general news. (That's not a typo. Five hundred seventy-one percent.) However, more and more news outlets are shuttering their opinion sections or severely reducing the space available for op-eds. Celebrity CEOs may well be able to pitch op-eds, but this channel is no longer an option for the leaders of most organizations. Many leaders are turning to LinkedIn to share their insights. Is that the only option? In this short midweek episode, Neville and Shel examine the state of thought leadership and the channels communicators may not be considering.
Continue Reading →

The post FIR #423: As Op-Eds Fade into History, Where Does Thought Leadership Belong? appeared first on FIR Podcast Network.

  continue reading

140 afleveringen

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