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Why Most People Get Sales Automation Wrong with Martin Martinez

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Inhoud geleverd door Scalable Media Network. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Scalable Media Network of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What is marketing automation, and how can you use it to build better relationships?

On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.


Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.


IN THIS EPISODE, YOU'LL LEARN:

  • What is marketing automation?
  • The goal of marketing automation
  • Ways automation can help build authentic customer relationships
  • Best practices for marketing automation
  • What marketing automation looks like for the customer
  • The power of multi-channel marketing campaigns
  • How to measure the performance of your marketing automations
  • Engagement touchpoints: When, where, and how many

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • Meetalfred.com
  • Get in touch with Martin via email Martin@meetalfred.com

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

380 afleveringen

Artwork
iconDelen
 
Manage episode 348014045 series 2394638
Inhoud geleverd door Scalable Media Network. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Scalable Media Network of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

What is marketing automation, and how can you use it to build better relationships?

On today's episode, host Mark de Grasse sits down with Martin Martinez from MeetAlfred.com to discuss marketing automation. Martin reveals that sending a blank connection request to the right people on LinkedIn is much more effective than sending a personalized message to everyone. So, although marketing automation saves time, it should never come at the risk of strained relationships.


Tune in to learn the dos and don'ts of marketing automation, how it works, why it matters, best practices, and the tools you can use to optimize campaign performance.


IN THIS EPISODE, YOU'LL LEARN:

  • What is marketing automation?
  • The goal of marketing automation
  • Ways automation can help build authentic customer relationships
  • Best practices for marketing automation
  • What marketing automation looks like for the customer
  • The power of multi-channel marketing campaigns
  • How to measure the performance of your marketing automations
  • Engagement touchpoints: When, where, and how many

LINKS AND RESOURCES MENTIONED IN THIS EPISODE:

  • Meetalfred.com
  • Get in touch with Martin via email Martin@meetalfred.com

OUR PARTNERS:

Thanks so much for joining us this week. Want to subscribe to The DigitalMarketer Podcast? Have some feedback you'd like to share? Connect with us on Apple Podcasts and leave us a review!

This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Get Conversion Optimization Superpowers!

Put A Creative Team Of Fanatical Split-Testers To Work On Your Site with Conversion Fanatics!

Conversion Fanatics

How Marketers Manage Visual Assets

Google Drive and Dropbox slowing your team down? Air makes image and video collaboration easy!

Air

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

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