Transforming CPG Decision-Making with Absolutdata's Anil Kaul & Rohit Nagpal

The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Anil Kaul CEO and Rohit Nagpal, Chief Customer Officer for Absolutdata, an Infogain company. Absolutdata transforms how the world makes decisions by building AI-based scalable solutions enabling their clients to compete at a higher level and see the results in their top and bottom line.
This is the the first in a two-part partnership with Absolutdata.
Follow Absolutdata online at: http://absolutdata.com
Follow Infogain online at: http://infogain.com

Anil & Rohit answer these questions:

1) Tell us a little bit about yourself, Anil? What is your role as CEO of Absolutdata and what are some of the priorities you are personally addressing for the company? How do you interact with the founders?

2) Rohit - Take us through the value proposition of Absolutdata end to end.

3) Anil - Explain AI in simple CPG & retail terminology. What are specific need states that would demand it? How does AI connect everyday with the consumer?

4) Rohit - gives us a few actual examples of work you have done with your clients - brands or retail and specifically how this has driven their success?

5) Anil - Working on scaled data is costly, it’s hard work, it’s time - What would you say is the biggest advantage to working with Absolutdata for a brand?

6) Rohit - In its current mature form, RGM is a discipline that’s truly 5 years or so old in our industry. What specifically is the value you bring to a brand in this area? How does it get implemented? What data sets does one work with on this suite?

7) Rohit - Let’s talk brandhealth. You are actually measuring brand equity - aka health? Tell us about the secret sauce - what data, what models and how this works? Is it a score and an index?

8) Anil - what message do you want the industry to know about you? Absolutdata is not a startup and you have recently become part of infogain - why that partnership and what are its advantages?

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