Instacart for CMOs with Kiri Masters & Stefan Jordev

The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Kiri Masters & Stefan Jordev, co-authors of the new book "Instacart for CMOs"
Kiri is the founder & CEO of Bobsled Marketing where Stefan works as
Director of Marketplace Strategy & Insights.
Kiri & Stefan answer these questions posed to him:

1. What prompted you to pick Instacart and focus on them vs other retailers?
2. What is an ideal surround sound brand focus on Instacart look like?
3. Retail media - what are the key pieces of this for Instacart. SEM, display, promo based display etc?
4. Who controls the content on Instacart - Retailer or Brand?
5. Will Instacart sustain its dominance and growth in grocery eCommerce post-pandemic?
6. Brands are reporting phenomenal ROAS on Instacart compared to other platforms. To your knowledge, is the calculation of ROAS different from other platforms?

Instacart for CMOs on Amazon
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