Health & Wellness Product Attributes with Label Insight's Tim Whiting & NielsenIQ's Josh Goldman

The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Tim Whiting, VP of Marketing at Label Insight and Josh Goldman VP NA Product Operations at NielsenIQ. In May of 2021, NielsenIQ announced the acquisition of Label Insight.
This is the third episode in a 3 part series with Label Insight.
Follow Label Insight online at: http://www.labelinsight.com
Follow NielsenIQ online at: http://www.nielseniq.com

Tim and Josh answer these questions:

1) Josh, this is the third time we’ve spoken to Label Insight so we understand quite a bit about that business, but let’s talk about health and wellness specifically, what NielsenIQ sees as an opportunity in the space and how Label Insight adds value.
2) Tim, we had the opportunity to speak with Todd Morris the CEO of Label Insight and Dagan Xavier Label Insight’s co-founder recently about the Label Insight business. Health and wellness seems to have been an undertone from the very beginning. Do you agree?
3) Josh, can you break down Label Insight’s health and wellness product attribute data in more detail, how it will complement NielsenIQ datasets and how our audience should be thinking about it in terms of value to their business?
4) Tim, how should our audience be thinking about leveraging product data to address the needs of shoppers with allergies?
5) Josh, you also mentioned nutrients. Why should our audience care about product nutrient data? Is nutrient and a food product label synonymous?
6) Tim, let’s talk about health and wellness activation. What’s Label Insight doing in the marketplace to support retailer’s health and wellness initiatives?
7) Josh, what should brands be thinking about in terms of health and wellness that we haven’t already mentioned ?
8) Tim, Do you have any data or can you share any insights around the impact ? Perhaps a survey, audits etc?

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