Grocery Retail Loyalty with TCC’s Simon Hay

The CPG Guys

The CPG Guys, Sri & PVSB, are joined in this episode by Simon Hay, CEO of TCC Global, an international marketing company that specializes in creating loyalty platforms and campaigns that change the way shoppers think, act and feel.
Follow Simon Hay on LinkedIn at: http://linkedin.com/in/simonhay999
Follow TCC Global online at: http://www.tccglobal.com

Simon answers these questions:
1. What changes are you seeing in the US grocery loyalty rewards space?
2. How about retailers without a pre-existing fuel rewards program. How does tcc fit there?
3. How do you see grocers’ CSR (corp social responsibility) initiatives playing into their loyalty rewards offerings?
4. The tcc business model is retailer focused but I assume CPG partners play a role. Is that correct?
5. tcc has a thirty year history. Is that sort of a blessing and a curse?
6. Has COVID changed grocery the same the world over?
7. You started in the world of data and loyalty – and then you have circled back there again with tcc? How has loyalty changed?
8. Are there certain types of retailers where loyalty is not applicable or only applicable for certain types of customers? How does TCC go about helping retail partners identify the opportunity?

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