Customer First Decisions with Kellanova CCO Carrie Sander

The CPG Guys

In this episode, the CPG guys speak with Carrie Sander, Chief Customer Officer at Kellanova, formerly the snacks division of The Kellogg Company.

Find Carrie on LinkedIn at: http://linkedin.com/in/carrie-sander-b634b04

Find Kellanova on LinkedIn at: https://www.linkedin.com/company/kellanova/

Find Kellanova online at: https://www.kellanova.com/us/en/home.html

Carrie answers these questions:

1. You’ve spent almost the entirety of your professional career with the same company. What were some of the specific experiences that you felt prepared you for your current remit as Chief Customer Officer?
2. Would you share with our audience what you love most about the CCO role and what you find to be some of the major challenges in today’s omnichannel world, post-pandemic?
3. Let’s talk “customer-first.” What are the core objectives in a customer-first approach. How do you keep your customers at the center of all your key decisions?
4. Joint Business Planning is a key component of how CPG Brands go to market with important retail customers. What are the elements of a successful JBP process that you would like to call out and how are we as an industry doing at incorporating elements of loyalty & retail media into the process?
5. Virtually all of your strategic retail customers have launched retail media platforms in the last few years. With the exception of Amazon and Walmart, these are still largely managed at the trade level. What still needs to be true before any of the “other” RMNs can make it into the strategic investment plan for national brands? Is it scale, is it full funnel capabilities, is it measurement? What?
6. How does Kellanova lead with insights & innovation and tell stories that influence growth?
7. What are the relevant industry trends that you are focused on building skills against for you and your team?
8. What are your thoughts on the industry looking out 1-3 years?

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