Leverage Your Brand through Hosting Podcasts with Jeremy Slate
Manage episode 323775540 series 2943785
In this episode of the CPA Marketing Genius Podcast, Salim’s guest, Jeremy Slate, will be sharing to us his unremarkable yet very extraordinary journey in the past years on branding and podcasting. His wisdom and expertise is sure to encourage marketers and business owners on making success happen in this space.
Here’s a bit about Jeremy:
Jeremy Ryan Slate, an entrepreneur, media expert, CEO and founder of Command Your Brand. He helps visionary founders to impact the world and better mankind through the power of appearing on top-rated podcasts. He has been named a top influencer by Forbes and Top Millennial Influencer by BuzzFeed. His mission is to help others make a huge impact — since he knows as individuals our impact can be finite and though helping others we can all have a big impact. Jeremy has experienced and conquered some of life's toughest challenges — both personally and professionally.
At 19, he went into knee surgery but due to complications ended up being unconscious for 3 days and receiving last rites from a priest. Then at 24, his mom, who he had always admired, had a debilitating stroke that left her with permanent disabilities. Professionally, Jeremy tried it all to make a living — teaching, network marketing, in-home personal training, selling life insurance, buying products from China and selling them on Amazon. Instead, he became really good at creating debt and not paying bills. Then he had the idea to start a podcast. With few listeners and below-average content, his first podcast, Rock Ur Life, failed. Determined to try again, he launched another podcast called The Create Your Own Life Show, which saw 10,000 listens in its first 30 days and led to him speaking to many of his heroes.
Now, 6 years later it has millions of downloads and nearly 1,000 episodes. After his own podcast success, he had a fellow podcaster approach him about starting a company to book people on podcasts. The company lasted 9 months and did over six figures of revenue but resulted in Jeremy and an employee doing 90% of the work. The partnership and company dissolved and re-formed as Command Your Brand, with his wife Brielle as the co-founder. Since its inception, Command Your Brand has booked clients on thousands of podcasts, closing in on seven figures in revenue with a team of just over 10.
If you are interested in leveraging your brand and enhancing your podcast, then this is the episode for you! Listen through the podcast and keep these marketing secrets alive in your business.
[00:01 - 05:56] Opening Segment
- How Command Your Brand came to be
- A name change
- Addition through subtraction
- Brand defined by Jeremy
- Why is proactivity important
- Why is proactivity important
[05:57 - 15:43] Creating a brand through podcasts
- The ways to make it happen
- Niche it down: understand your target market
- Leveraging your podcast to build a brand
- Be a podcast guest to others
- The common mistakes people make in podcasting
- Put value to your listeners
- Talk, bite the bullet, keep doing it
[15:44 - 18:53] Closing Segment
- Set up an alert for yourself!
- Jeremy’s book: Unremarkable to Extraordinary Journey
- Grab yourself a copy on June 7th!
- Final Words
If you’d like to hear more episodes, you can find them at https://cpamarketinggenius.simplecast.com/, or in your favorite podcast directory.
Don’t forget to like, subscribe, and leave us a review!
If you want to learn more about the Salim and CPA Marketing Genius, visit www.cpamarketinggenius.com
Want to connect with Jeremy?
Connect with his socials: LinkedIn & Instagram and don’t forget to check out his website https://www.jeremyryanslate.com/
Listen to his podcast, The Create Your Own Life Show
Thanks for tuning in; we’ll see you next time!
"In terms of commanding your brand, it comes from the perspective of you actually being active in creating it, not just letting it happen to you. I think that’s how a lot of people approach it. Many business owners specifically approach it that way.” - Jeremy Slate
"Branding is how people experience, perceive, and view your brand.” - Jeremy Slate
"Yes, start your own podcast, but first, go on some podcasts as a guest.” - Jeremy Slate
"We’re all born unremarkable, but it’s the things we do in life and how we show up that make us extraordinary.” - Jeremy Slate