CBP 159: Without this, you’re shooting your marketing arrows in the dark

The Cash-Based Practice Podcast

In order to be able to attract your ideal customer, you need to define exactly who that is. This may sound self-evident, but so few businesses actually do it, it’s something I have to repeat quite often. Creating an ideal patient “avatar” should be one of the foundations of an effective marketing plan for any practice Further, in business, you’ll constantly need to make decisions that can have huge long-term impact and are often not easy to make. One of the easiest ways to take the guesswork out of decisions, is to be able to ask, “will this help me to better attract and better serve my ideal patient?”

In this podcast, I explain what a well-defined patient avatar should look like—using examples from my own cash-based physical therapy practice in Austin. You’ll hear about why an avatar might evolve or even multiply as your practice grows over time and how you can use the specific traits you identify for your ideal patient to know where to connect with them and how to appeal to them.

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Check out our upcoming Masterclass: A Little-Known Yet Easy Way to Generate at Least 1 New Referral Source Each Month