Session 013: Andy Shovel | Chosen Bun and (NOT)MEAT

The Bull Sessions

The boys are back after a short break with Andy Shovel, Co-Founder of Chosen Bun and (NOT)MEAT. Andy talks Ross and Tom through his transition from a recruitment business to starting Chosen Bun with Co-Founder Pete Sharman. They wanted to put an end to the lack of decent burger delivery services in London, and so decided to create their own. Andy tells the story of how himself and Pete sampled thousands of burgers in the US to ensure they had the best product, which without a doubt took its toll on their health. He goes on to chronicle the success of Chosen Bun, which included patenting their own burger delivery packaging, and sending the first burger and chips to space. The boys discuss what Andy learnt from Chosen Bun, and he explains how after selling the business he wanted to tackle a global problem. Then ensued the biggest 360 in food business history, with Andy and Pete founding (NOT)MEAT, a vegan meat alternative appealing to the masses that eat meat. Andy explains the thinking behind (NOT)MEAT, going through the soon to launch first products, their main selling points and shows Ross and Tom their incredibly real bacon product. Ross and Tom ask Andy about the reaction to his recent TEDx talk, and the ensuing conflict with vegans over the rhetoric behind the brand. Finally, the boys play a vegan-related game, and ask Andy about his future plans to tackle other global issues. ----more---- Check out Andy's TEDx talk: https://www.youtube.com/watch?v=BcyPbgO21SQ Chosen Bun and (NOT)MEAT: https://www.notmeat.co.uk https://www.chosenbun.com Check out our social media: https://www.facebook.com/thebullsessionspod/ https://www.instagram.com/thebullsessions/ https://twitter.com/bullsessionspod