Lacey Norton and Elizabeth Davey | Founders, HIRRS | Designing Bodywear for Movement

The Brand is Female

This week, host Eva Hartling speaks with Lacey Norton and Elizabeth Davey, the founders of the Vancouver-based brand HIRRS, a performance-based bodywear line that has been designed for a woman’s movement. The name HIRSS was chosen because it represents the fluidity of gender associated with being a woman in modern times—a combination of hers and his. The brand offers designs that bridge the gap between sport and lingerie and rather than focusing on making women feel objectified when wearing their pieces, as is the case with many brands of undergarment, they aimed to create pieces that make women feel strong and self-confident. They are committed to offering options for a variety of sizes and body shapes. Here is the conversation.

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This season of our podcast is brought to you by @td_canada Women in Enterprise. TD is proud to support women entrepreneurs and help them achieve success and growth through its program of educational workshops, financing and mentorship opportunities! Find out how you can benefit from their support! Visit: TBIF: thebrandisfemale.com // TD Women in Enterprise: td.com/ca/en/business-banking/small-business/women-in-business // Follow us on Instagram: instagram.com/thebrandisfemale