First Orion branded calling with logos for enterprises, Podcast

Telecom Reseller / Technology Reseller News

First Orion branded calling with logos for enterprises, Podcast “If you're a brand, if you're a business and you're making phone calls, you can now brand your phone calls, not just with your name, but also now with your logo,” says Jeff Stalnaker, Co-Founder of First Orion. First Orion, Transaction Network Services (TNS), and TransUnion (NYSE: TRU) announced at Mobile World Congress, in October, the availability of branded calling with logos across the top three U.S. wireless carriers. The partnership ensures branded calls with rich content are verified with end-to-end authentication, providing a secure method to help prevent call spoofing. With the addition of logo delivery to the portfolio of rich content, the partnership expects a continued increase in secure branded calling adoption before the end of 2024. In a joint statement at Mobile World Congress, the companies said, “Despite the many digital communication channels available, the phone call is the preferred channel for addressing personal, complex, and high-value business situations. Companies must consider leveraging the benefits of authenticated branded calling to build long-term brand affinity and improve engagement. This becomes even more vital to financial service firms that have experienced a dramatic uptick in fraudulent activity, which can negatively impact their brand and customers.” We've got to focus on restoring the trust. “Scammers and spoofers and all of the fraudulent activity in the voice channel have all made us scared. We're worried. And so businesses have lost interest in making phone calls. We've got 90 percent of the people of these phone calls go unanswered. We've got to focus on restoring the trust. And First Orion does that really with two primary offers. The first one is we work with the mobile operators and we're looking at all the calls and all the traffic trying to find the perpetrators, the bad guys. And we'll put something on your phone that says scam likely or some other advice of risk. And we don't want you to answer those. Don't answer those if you get them. And so that's stopping the bad guys. But along this journey of 16 years, we figured out that the better we get at stopping the bad guys, the more we realize we could do for the good guys. The more you know about legitimate businesses making legitimate phone calls, it helps you stop illegitimate phone calls. And so we launched this thing called Branded Calling a couple of years ago, and it absolutely makes a difference for businesses and certainly us as consumers when we know who's calling.” Visit www.firstorion.com