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461 FBF: Converting Sales With Better Copywriting with Jon Benson
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Manage episode 247201535 series 50377
Today's Flash Back Friday comes from Episode 287, originally published in July 2017.
Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.
Key Takeaways:
[1:33] The power of the word "you"
[4:48] How one word can change the dynamic of your copy dramatically
[7:05] The big secret of copy writing to influence your customers
[9:58] How you create your customer avatar that you write your copy for
[11:16] THE biggest problem advertisers have today
[13:58] People want to follow people who have the guts to take a position
[18:02] Honesty is missing in copy writing today
[21:36] The importance of modality marketing
[24:01] Even the decisions we make that we think are rational are driven by emotions
[29:37] Jon's challenge that will help you double your online sales
Website:
509 afleveringen
Gearchiveerde serie ("Inactieve feed" status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 247201535 series 50377
Today's Flash Back Friday comes from Episode 287, originally published in July 2017.
Jon Benson, the creator of the Video Sales Letter, joins the show to talk copy writing. Jon gives out some tips on key words to focus on when you're writing, the mindset you need to influence your customers, and some specific steps you can take to boost your online sales by 100%.
Key Takeaways:
[1:33] The power of the word "you"
[4:48] How one word can change the dynamic of your copy dramatically
[7:05] The big secret of copy writing to influence your customers
[9:58] How you create your customer avatar that you write your copy for
[11:16] THE biggest problem advertisers have today
[13:58] People want to follow people who have the guts to take a position
[18:02] Honesty is missing in copy writing today
[21:36] The importance of modality marketing
[24:01] Even the decisions we make that we think are rational are driven by emotions
[29:37] Jon's challenge that will help you double your online sales
Website:
509 afleveringen
Alle afleveringen
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