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458: PR Success with Savings Angel's Josh Elledge
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Manage episode 246763219 series 50377
Jason Hartman talks with Josh Elledge, founder of both Savings Angel and Up My Influence, about how he was able to gain PR from the beginning of his business when he had absolutely no money to pay for advertising. Josh explains the crucial factors in generating media attention, what journalists and content creators are looking for and some magic words that will get you what you want more often than anything else.
Key Takeaways:
[2:36] How did Josh go about getting media attention with no money?
[6:01] How to approach traditional media
[9:16] It's not enough to just produce content, you need to build relationships
[14:31] Every journalist and influencer is available, you don't have to pay to approach them, but you need the right approach
[17:42] The magic words when pitching a journalist or influencer
Website:
509 afleveringen
Gearchiveerde serie ("Inactieve feed" status)
When? This feed was archived on December 17, 2023 00:57 (). Last successful fetch was on October 06, 2023 21:30 ()
Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.
What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.
Manage episode 246763219 series 50377
Jason Hartman talks with Josh Elledge, founder of both Savings Angel and Up My Influence, about how he was able to gain PR from the beginning of his business when he had absolutely no money to pay for advertising. Josh explains the crucial factors in generating media attention, what journalists and content creators are looking for and some magic words that will get you what you want more often than anything else.
Key Takeaways:
[2:36] How did Josh go about getting media attention with no money?
[6:01] How to approach traditional media
[9:16] It's not enough to just produce content, you need to build relationships
[14:31] Every journalist and influencer is available, you don't have to pay to approach them, but you need the right approach
[17:42] The magic words when pitching a journalist or influencer
Website:
509 afleveringen
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