Episode #26 – Putting on our big boy pants: Growing an Agency

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Are you looking to improve your business? Are you thinking about how you could expand your current operations? Many business leaders can learn a lot from those who have become successful: such as the three founders of Smarter Chaos.

If you are looking for those secrets on how to get the most out of your affiliate links then invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, CEO of SmarterChaos, Stu Butler, Rainmaker and Founder at SmarterChaos.com and Doug Davis, the Wizard of Ops and Founder at SmarterChaos.com where they discuss what has made their business successful.

The Three Founders

The podcast begins with a quick introduction to the other two founders at Smarter Chaos who normally don’t appear on the show. Stu is the financial officer and brings on new clients. Doug is responsible for the smooth running of the policies, procedures, systems, tracking and all the campaigns. He is sometimes called the plumber or duck tape because he can fix anything that goes wrong.

Doug and Matt have known each other for 15 years. Matt had said for a long time that he and Doug, an architect by trade, should start a business together with Stu. The dream between the three was realised four years ago when they started Smarter Chaos.

The Beginnings Of Smarter Chaos

Four and half years ago Matt sat down with Doug and Stu and said he had an idea for a company. This was at a time when all of their lives were going through considerable change. Matt and Stu started their careers in the construction industry and the industry was in decline four years ago. Both were ready for a career change.

Matt is often asked why he didn’t partner with those who had already been in the advertising industry. This is the traditional approach for a new agency but the unique approach has really helped Smarter Chaos. Matt believes that when you start a business you want to do so with people who you can trust.

When they started the business they had many experts tell them Smarter Chaos would never succeed. This was because they had founders who did not know the industry and no financial backing from someone in the industry. However, Matt states you can teach people about the work and industry but you cannot change whether or not you and others will get on which is really important.

The team also had other advantages. While Matt had the background in the industry, Doug was experienced with systems while Stu had a background in client acquisition. This meant they had a lot of business acumen.

The Growth Of The Agency

Since their start they have grown significantly. They’ve got 14 people across three companies and have just moved into a new office. They are hoping for two new people before the middle of October and 20 people by the end of 2015.

They are currently running 60 campaigns with 25 advertisers and are adding two or three new advertisers every month. This has all been because of some of the early successes they’ve had with Jingit.com, Insurance Agents and Dollar Shave Club.

During the podcast, the three discuss the following:

• About the new office and how that is helping their production and that of their team.
• How they encourage the team to get away from the computer every so often.
• How their business is a lifestyle business.
• Stu and Doug’s favourite parts of the business.
• What their tips are to growing an agency or any other business.
• Why you need to think big when starting a business.

Are You Looking Grow A Business?

Are you thinking of starting an agency or another business? Do you want some advice from the founders of the biggest small agency? Then take 20 minutes to listen to this podcast about growing an agency and then give us your feedback.

Improve Content Management Efficiency

How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill.

Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us!

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

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