Episode #14 – Monetizing Your Blog – What Every Blogger Needs to Know

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Are you a hard working blogger who would like to earn an income from your time spent writing? Is your audience finding quality products or services through your blog and you wish to be paid for your hard work? Finding out how to monetize your blog can lead to a simple way to ensure financial reward for your writing.

If you are looking for ways to make money from your blog then invest 20 minutes to listen to this edition of Chaos Makes Sense, where your host Kimberly Henrie interviews Candis Gaerte from SheIsMedia.com and Lucy Bartlett, Senior Marketing Manager at VigLink.com. This week they discussed how you can turn your blog into a revenue generating tool.

Blogging is very time consuming and can be costly e.g. hosting. Therefore finding a way to recoup and even earn some extra money is a really attractive option for bloggers.

The Influence of Blogging

Lucy starts off this podcast by explaining the meaning of monetizing a blog. Essentially it is when the blogger earns some money from their blog.

Blogs are becoming very influential with 81% of women saying they would trust a blog about what products or services to buy. Yet it is not just women who are influenced. Candis explains her husband’s purchasing decisions have been influenced by a blog he has followed for a number of years.

A number of merchants are seeing the benefit of bloggers for just this reason and that is why there are a number of different ways in which bloggers can now start to earn a living from their writing.

The Old Guard of Blog Monetization

For some of the bigger bloggers, as Candis explains, advertising companies or manufacturers pay a blogger for their product to be featured. Though this is not the case for smaller bloggers and other options have to be considered.

Some of the oldest options are using Google Adsense or banners. Google Adsense is a process where small adverts are placed on the blog and the blogger is paid per click or impression which occurs. Banners are sold direct to companies and a graphic is placed on the website at a set price.

Lucy however, points out that the effectiveness of banners is waning. She explains that they are simply too distracting for the visitor.

She then goes on to explain about affiliate marketing where bloggers are paid commissions for the sales or number of visitors they generate. While she doesn’t discount this method, she does point out that it takes a lot of effort to sustain and if you aren’t regularly maintaining old posts you could lose out on revenue.

Native Monetization

Candis introduces and explains native monetization. This is where there are links to websites which are connected to an affiliate link and a purchasing option for the consumer.

What is really good about native monetization is that it is not disruptive on the screen and does not impact on the blogger’s voice.

Making Your Blogging Monetization Efficient

Do you want to find out the answers to the following questions to earn some extra money from your blog?

• How to make your blogging more efficient?
• How to increase your audience?
• Can you find a way to make more money from your blog?
• Can social media be a big part of your marketing efforts?
• How can native monetization help you to earn an income?

If you answered yes to any of the above, then you should listen to this informative podcast where the benefits of networking and Netpub are also discussed.

Do You Want to Monetize Your Blog?

Are you looking to earn some extra money from your blog? Are you hoping to earn a living from writing about your passion? Then listen to this podcast and let us know what you think in the comments section below!

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