Episode #12 – How to Effectively Build and Manage Content

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Is your brand pushing out content effectively? Are you managing the vast amounts of content in a strategically structured way to grow your business? Content management is a very important marketing process and managing it is essential. If you’ve not started yet, you are likely missing out on crucial online exposure.

Content marketing has exploded into its own industry in recent years. There are conferences, agencies, etc all based on this one concept – attracting an audience with the right content. Producing and distributing the content shouldn’t take up a large proportion of your day.

If you are finding your content marketing is taking up significant amounts of time; invest 20 minutes to listen to this editions of Chaos Makes Sense, where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos, and Scott Jangro, co-founder of the content management company Shareist.com. This week they discussed how to create and manage content and how to solve associated problems.

Listening to the podcast is an opportunity to hear how the best leaders in marketing are turning the sea of content into an organised marketing opportunity and building businesses from it.

Content Marketing is Often Out Of Control

Matt and Scott are both industry experts, having both started in the affiliate marketing industry twenty years ago. Scott was a product manager at Be Free, Inc. and Commission Junction. Scott moved to the content side of marketing about 10 years ago and is now a leader in the publication of better content for businesses.

They agree there is a large problem with content, and business leaders tend to start their content marketing with great ideas which fall by the wayside quickly.

Then there are those which start off by ignoring the problems of how you curate topics and conversations, create the content and distribute it over various networks. They soon realize that there is a problem and then have to seek a solution.

Matt explains that this is born out of the scenario that there are so many avenues with which we can distribute content. These avenues include: newsletters, websites, social media, and blogging. Businesses often just find useful content and then simply publish it in one push. This is a rather casual approach.

If this method sounds familiar, it could be that your content is out of your control.

Building a Strategy to Link It All Together

Content marketing is the future of online marketing and could be one of your business’ biggest assets. It is the key driver of traffic to your website as audiences search online for support, advice, to fulfill a need or to be entertained. By managing your content strategically you can directly address your target audience and drive your business forward.

To know if you are effectively managing your content you need to answer these questions:

• Do you find it easy to design content on a regular basis and in advance?
• Are you planning the release of your content over the short, medium and long terms?
• Is your content distribution taking up only a short part of your day?
• Are you keeping third party content for re-purposing at a later date?
• Can you effectively measure the results of your content publication?

If you answer no to any of these questions – you need to think about how you are managing the content you push out to your audience.

Are You Managing to Keep on Top of Content?

Both Matt and Scott have long thought that businesses struggle with how to create and manage content efficiently. Most business leaders have difficulties with management over the staggering number of platforms at their disposal. Matt and Scott’s solution is not to reduce the number of platforms, but to find a way to bring them all together for easier management.

Improve Content Management Efficiency

How to create and manage content is a struggle for many businesses. We look at the steps you can take to handle this vital marketing skill.

Do you struggle to keep control of your content? Listen to our podcast and share your thoughts with us!

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

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