Episode #11 – Increase Leads and Sales, Expand your Online Footprint, and Engage Customers in Under 30 Minutes a Week With Podcasting

Chaos Makes Sense | Affiliate Marketing / Affiliate Programs / Internet / Social Media Marketing – Matt Frary

Does your business use podcasting? Are you getting enough leads and sales to meet your goals? If you haven’t seriously considered the effect podcasting has on your internet footprint, then you’re missing out on a significant opportunity for growth.

Internet content has changed dramatically, and companies who keep up with the latest trends enjoy higher traffic to their websites, and other rewards. Does this describe your company’s online performance?

If you’re interested in increasing leads and sales then you’ll want to invest 20 minutes to listen to this edition of Chaos Makes Sense where your host Kimberly Henrie interviews Matt Frary, Chief of Chaos at SmarterChaos and James Martell, Founder of the School of Internet Marketing and VP of Product Development for jambMEDIA.com, the Podcasting Company, about podcasting as a strategy to increase leads and sales, expand your online footprint, better engage customers and create fresh content for your website and social media.

Podcasting can help grow your brand. Yahoo! Small Business Advisor reports that podcasting provides your target audience with an alternative way to gain access to the content on your site. This interview is an opportunity to learn how to make podcasting work for your business.

A Brief History of Podcasting

The episode kicks off with James describing how he got started in podcasting and the humble beginnings under which he kicked off his very first podcast, the Affiliate Buzz. He also explains what podcasts were called back then, as they predate the gadget that inspired the term.

Next James explains how podcasting has grown since those early days, and describes how huge podcasting as grown as an stand-alone industry.

If you’re not using podcasting to expand your online footprint, then you’re missing out on an opportunity to expand leads and sales.

The Many Benefits of Podcasting

Podcasting is convenient for both website managers and the people who visit those websites. James shares recent stats about podcasting that really put the growth of the industry in perspective. He also answers these questions:

• How do different podcast broadcasting sites compare?
• What traditional media is podcasting replacing?
• How can I use podcasting to point people to my website?

Now ask yourself two questions. Are you using podcasts as a way to drive traffic to your site? Do you know the best places online to publish your podcast? If you answered “No” to either or both of these questions it’s time to reevaluate how you create content for your site.

Podcasting Lets You Stand Out Among the Competition

Next James lists some of the specific advantages of podcasting in regards to customers, target audience, and anyone else who might come into contact with your podcast.

There is a wide range of options for hosting your podcasts. Brands that develop new episodes on a regular basis are able to expand their footprint faster than brands that don’t take advantage of podcasting.

Guest speakers and podcast topics need to be thought out and well organized. Your competitors are using these strategies to build their business online. What’s stopping you from doing the same?

The episode wraps up with James sharing some recent research about the type of people who listen to podcasts, and how quickly those percentages are growing. He also talks about the next big thing from Apple.

Are You Ready to Start Podcasting?

Do you want to use latest trends to expand your online footprint? Are you willing to set aside 30 minutes per week to engage your customers with fresh, up-to-date content for your website?

Listen to the entire podcast now. Then share your questions and thoughts in the space below. We look forward to talking about this with you.

SmarterChaos manages multi-channel ad campaigns and handles all aspects of performance marketing relationships to drive your sales. Contact them to learn how you can get the best possible ROI for your affiliate marketing budget.

The post Episode #11 – Increase Leads and Sales, Expand your Online Footprint, and Engage Customers in Under 30 Minutes a Week With Podcasting appeared first on SmarterChaos.