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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
SER Soria
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Manage series 1626692
Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Los mejores sonidos de Cadena SER Soria
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62 episodes
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Manage series 1626692
Content provided by Cadena SER. All podcast content including episodes, graphics, and podcast descriptions are uploaded and provided directly by Cadena SER or their podcast platform partner. If you believe someone is using your copyrighted work without your permission, you can follow the process outlined here https://player.fm/legal.
Los mejores sonidos de Cadena SER Soria
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62 episodes
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1 Pleno Cortes CyL Despoblación - El pleno de las Cortes toma a consideración la propuesta de ley de Soria ¡YA! sobre medidas contra la despoblación 2:39
2:39
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Pleno Cortes CyL Despoblación - El pleno de las Cortes toma a consideración la propuesta de ley de Soria ¡YA! sobre medidas contra la despoblación
La información deportiva de Soria.
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1 Fran García (Capitán del Balonmano Soria) - Fran García alcanza los 1.000 goles con el Balonmano Soria 14:39
14:39
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Fran García (Capitán del Balonmano Soria) - Fran García alcanza los 1.000 goles con el Balonmano Soria
La información de Soria a mediodía.
Magazine de ocio, cultura y actualidad de la provincia de Soria.
La información de carácter regional es una pieza esencial de nuestra programación. Durante toda la jornada miramos al resto de la comunidad para seguir de cerca toda la actualidad de Castilla y León.
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1 Yolanda de Gregorio, delegada de la Junta en Soria, sobre la necesidad de acoger menores en familia 0:32
0:32
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Yolanda de Gregorio, delegada de la Junta en Soria, sobre la necesidad de acoger menores en familia
La información de Soria desde primera hora de la mañana, con la información de servicio, el tráfico y el tiempo en la comunidad.
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1 Hoy por Hoy Castilla y León (matinal 07:50) (26/02/2025) 9:56
9:56
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La información de carácter regional es una pieza esencial de nuestra programación. Durante toda la jornada miramos al resto de la comunidad para seguir de cerca toda la actualidad de Castilla y León.
La información de Soria desde primera hora de la mañana, con la información de servicio, el tráfico y el tiempo.

1 Hoy por Hoy Castilla y León (matinal 06:50) (26/02/2025) 9:56
9:56
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La información de carácter regional es una pieza esencial de nuestra programación. Durante toda la jornada miramos al resto de la comunidad para seguir de cerca toda la actualidad de Castilla y León.
La información de carácter regional es una pieza esencial de nuestra programación. Durante toda la jornada miramos al resto de la comunidad para seguir de cerca toda la actualidad de Castilla y León.
Cada tarde analizamos la actualidad de la jornada desde todos sus ángulos, de una manera tranquila y con la intención de que nuestros oyentes dispongan de toda la información posible en torno a los temas de interés para la comunidad.
La información deportiva de Soria.
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