How to Confidently Price Your Artwork Without Overwhelm

Savvy Painter Podcast with Antrese Wood

Pricing your artwork can be tricky, but it doesn’t have to feel overwhelming. In this episode, I’m breaking down common pricing methods like cost-based and market-based approaches, helping you figure out what works best for you. Whether you’re just starting or more experienced, you’ll walk away with a clearer idea of how to confidently set prices for your work.

This isn't just about the numbers; it's about connecting to the value of your art and feeling good about your decisions. I’ll guide you through overcoming the common doubts and discomfort around pricing, so you can develop a strategy that supports your creative practice.

In this episode of The Savvy Painter Podcast, I explore detailed insights into size-based pricing, market comparisons, and more. I also cover key considerations like gallery markups and international sales, plus offer a free pricing spreadsheet to help you get started. By the end, you'll feel empowered to set prices that truly reflect the value of your work.

02:40 - The most common question I get from artists: How to price your work?

03:25 - Cost-based pricing: A logical but sometimes tricky method

05:25 - Size-based pricing: A simple, structured approach with a few caveats

06:55 - Market-based pricing: Comparing yourself to other artists in your field

10:00 - Emotional pricing and perceived value: When and how to use it

11:40 - Addition-based pricing for limited edition prints

14:20 - Adjusting pricing for international markets and gallery settings

17:20 - Allowing a gallery or online platform to set the price

21:15 - Next steps to choosing the right pricing method for you right now

24:00 - The best pricing method for artists

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