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Inhoud geleverd door Demio and Ashley Levesque. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Demio and Ashley Levesque of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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How LinkSquares Uses Creativity To Build Connections And Engagement In Virtual Events

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Manage episode 291210132 series 2087266
Inhoud geleverd door Demio and Ashley Levesque. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Demio and Ashley Levesque of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Meet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla.

In this episode, you'll hear about the power of AI for contract management. You'll learn how product marketing video can be a vital medium and why SaaS businesses should bring video production in-house. And finally, you'll hear how COVID drove LinkSquares to a new creative approach for events and then virtual events that builds personal connections and engagement. Enjoy!
Notes:

- 03:00 Offering An End-To-End Contract Life Cycle Management Product Powered By AI

- 06:55 Joining To Build Out The Marketing Function

- 07:25 Defining And Refining External And Internal Communication

- 09:10 Talking With Prospects And Customers To Understand How They Like To Be Marketed To

- 12:05 Looking For Themes And Following The Rule Of Three

- 15:14 Giving Video A Big Role In The Marketing Plan

- 19:20 Why It Makes Sense For SaaS Businesses To Bring Video Production In-House

- 20:25 Hiring A Video Producer That Is The Right Fit For Your Company

- 23:30 Creating Content That Engages Customers But Also Excites The Sales Team

- 25:15 Producing Videos Or Webinars With Product Video For The Sales Team To Use

- 28:25 How To Plan And Run A Marketing Experiment

- 31:30 Building Personal Connections In Virtual Events

- 37:35 Big Takeaway: Be Creative To Build Connections And Engagement Virtually

- 39:00 Lightning Questions

  continue reading

175 afleveringen

Artwork
iconDelen
 

Gearchiveerde serie ("Inactieve feed" status)

When? This feed was archived on April 23, 2023 08:07 (11M ago). Last successful fetch was on June 30, 2022 17:45 (1+ y ago)

Why? Inactieve feed status. Onze servers konden geen geldige podcast feed ononderbroken ophalen.

What now? You might be able to find a more up-to-date version using the search function. This series will no longer be checked for updates. If you believe this to be in error, please check if the publisher's feed link below is valid and contact support to request the feed be restored or if you have any other concerns about this.

Manage episode 291210132 series 2087266
Inhoud geleverd door Demio and Ashley Levesque. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Demio and Ashley Levesque of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

Meet Juliette Kopecky, the CMO of LinkSquares - an end-to-end contract life cycle management product powered by AI. Juliette is a data-driven leader with an extensive track record of running marketing programs at high-growth technology companies, including HubSpot, Datto, and Talla.

In this episode, you'll hear about the power of AI for contract management. You'll learn how product marketing video can be a vital medium and why SaaS businesses should bring video production in-house. And finally, you'll hear how COVID drove LinkSquares to a new creative approach for events and then virtual events that builds personal connections and engagement. Enjoy!
Notes:

- 03:00 Offering An End-To-End Contract Life Cycle Management Product Powered By AI

- 06:55 Joining To Build Out The Marketing Function

- 07:25 Defining And Refining External And Internal Communication

- 09:10 Talking With Prospects And Customers To Understand How They Like To Be Marketed To

- 12:05 Looking For Themes And Following The Rule Of Three

- 15:14 Giving Video A Big Role In The Marketing Plan

- 19:20 Why It Makes Sense For SaaS Businesses To Bring Video Production In-House

- 20:25 Hiring A Video Producer That Is The Right Fit For Your Company

- 23:30 Creating Content That Engages Customers But Also Excites The Sales Team

- 25:15 Producing Videos Or Webinars With Product Video For The Sales Team To Use

- 28:25 How To Plan And Run A Marketing Experiment

- 31:30 Building Personal Connections In Virtual Events

- 37:35 Big Takeaway: Be Creative To Build Connections And Engagement Virtually

- 39:00 Lightning Questions

  continue reading

175 afleveringen

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