288 Going After the Affluent: How to Break into the Luxury Market w/Michael LaFido

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In any industry, getting a few or even one high-end and luxury client is a game changer for your business.

It allows us to make more money with less clients and it increases our credibility significantly. Many agents are scared to take the leap into luxury, but breaking in is easier than you think.

What does it take to get that first luxury client? In this episode, real estate consultant, top-producing Realtor, founder of the Marketing Luxury Group and the Luxury Listing Specialist (LUXE) designation, Michael LaFido. He shares his approach to luxury, the biggest mistakes people make and how to set yourself up for success.

The fastest way to get instant credibility from your sphere and database is to get that first trophy client. -Michael LaFido

Three Things You’ll Learn In This Episode

- Creating The Ritz-Carlton experienceHow do we solve the biggest pain points high end and luxury clients have?

- How to penetrate the circle of trustThe affluent prefer to work with people who were tapped by people they know and trust. How do we find those ambassadors?

- Work on your mindset and limiting beliefsHow do we overcome the imposter syndrome that can arise with working with affluent clients?

Guest Bio

Michael LaFido is a real estate consultant and top-producing Realtor with over twenty years of experience in the real estate industry. He is the founder of the Marketing Luxury Group, assisting other real estate agents, brokers, and affluent home-owners by providing top-tier services including consulting, lifestyle marketing, public relations and coaching to help agents and owners sell their luxury homes; utilizing proven and innovative strategies. The Marketing Luxury Group has been recognized as the ‘Best Property Consulting/Marketing’ by the International Property Awards. Michael has created the nationally recognized luxury designation for real estate agents which is known as Luxury Listing Specialist (LUXE). This designation establishes an in-depth and detailed set of standards for agents that represent luxury homes and is currently offered for Continuing Education (CE) for real estate agents in Texas and Georgia. The trainings are based on the same principles Michael outlines in his book, “Luxury Listing Specialist” that he teaches to agents across the world.

For more information and free resources, go to https://luxurylistingspecialist.com/, subscribe to his YouTube channel or send an email to [e-mail].

Episode: 288 Title: Going After the Affluent: How to Break into the Luxury Market w/Michael LaFido Host: Michael J. Maher