Using Strategic Mapping to Set Priorities for Your Food Business with Ainsley Moir

Real Food Brands Marketing Podcast

Whether you’re just starting out or scaling your food or beverage business, there are so many things to do that you can’t possibly do them all (well) at the same time. The key is to figuring out how to prioritize so you can turn your laser-like focus into a competitive advantage.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva talks with Ainsley Moir, Founder and Lead Brand Strategist of the Healthy Food & Beverage Group, about how to set your priorities with a Strategic Mapping exercise, including the 8 Strategic Priorities Katie had adapted specifically for food and beverage companies. You’ll also hear how Katie and Ainsley recommend finding the right people and resources at the right time for your business.

In This Episode:

• The 8 Strategic Priorities you need to consider for your business.
• What the CUBES method of goal setting is and how to use it.
• Why small teams especially need to focus on focusing.
• What you can get from the two RFB Round Table Mastermind groups for early-stage and scaling brands.
• Why it’s important to align every member of your team around your brand strategy.
• More info about the Food and Beverage Growth Summit that Ainsley hosts.

Resources:

• RFB Round Table Mastermind Groups
• The Food and Beverage Growth Summit
• Ep #24: Building Trust With Brand Consistency
• Build Your Healthy Food and Bev Facebook Group
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website (download your Brand Checkup Scorecard here)