Using Email Marketing to Build Your Food Brand with Anna Sonnenberg

Real Food Brands Marketing Podcast

Recently many online gurus have been identifying email as the next big thing, but it has really never gone away. Social media still has its place, but ultimately, it’s something that you rent because they can completely change the game on you at any moment. Email is something you own—even with algorithms sorting you into different inboxes you can still get through to the right audience if you’re careful about your approach.

Today on the Real Food Brands Podcast, we’re looking back at Ep #19: Using Email Marketing to Build Your Brand, where host and Brand Strategist Katie Mleziva sat down with Anna Sonnenberg, Owner of Sonnenberg Media, to talk all things email marketing. If you’re newer to the Real Food Brands podcast we wanted to make sure you didn’t miss this excellent episode, and even if you’ve heard it before, Katie adds some tips at the top of the podcast to build on what they covered the first time.

In This Episode:

• Why quality is so important for an email list.
• Creative ways to offer value to your subscribers.
• Why email is an important part of your integrated marketing strategy
• Why email is the perfect place to share your brand’s story
• How email can be used to drive sales both online and in brick and mortar stores
• How to use email to solicit customer feedback
• How feedback helps your customers feel invested in your brand
• Why email gives you more ownership over your audience than social media
• How often you should email
• How to balance the types of content in your emails
• Why you should link ecommerce with your email marketing service
• Ways to use automated emails

Resources:

• Sonnenberg Media
• How to Get Started With Email Marketing
• Ep #19: Using Email Marketing to Build Your Brand
• RFB Round Table Mastermind Groups
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website (download your Brand Checkup Scorecard here)