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Inhoud geleverd door Katie Mleziva. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Katie Mleziva of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.
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Turn Your Marketing Plan into a Consumer Connection Plan

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Manage episode 274442469 series 2155095
Inhoud geleverd door Katie Mleziva. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Katie Mleziva of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

When most people think of marketing, they think about promotion—pushing out your message to people and hoping they’ll decide to buy. But who wants to be “marketed” to anymore? Instead, what if we thought of marketing as connecting?

For this week’s Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva lays out a 6-step framework for the journey our end consumers go through – from when they first hear about your product to deciding to buy it, try it, buy it again, and (hopefully) recommend it to others. We look at all of this through the lens of connecting: creating a two-way conversation with consumers that gets them just as engaged as you are.

In This Episode:

  • Why we need to shift our mindset about marketing to think broadly, and from simply promoting to actually connecting.
  • How to think about marketing as a two-way conversation throughout the consumer lifecycle.
  • How to overcome the skepticism people might have when they first hear about a new brand.
  • Creative ideas for driving trial and getting your product out into the hands of your ideal consumers.
  • Why a purchase is only the first step in your long-term relationship with your consumer.
  • How to turn a first-time purchaser into a repeat buyer and eventually one of the biggest fans of your brand who tells their friends.
  • How a clear brand strategy can your products find their way into more carts.

Resources:

  continue reading

112 afleveringen

Artwork
iconDelen
 
Manage episode 274442469 series 2155095
Inhoud geleverd door Katie Mleziva. Alle podcastinhoud, inclusief afleveringen, afbeeldingen en podcastbeschrijvingen, wordt rechtstreeks geüpload en geleverd door Katie Mleziva of hun podcastplatformpartner. Als u denkt dat iemand uw auteursrechtelijk beschermde werk zonder uw toestemming gebruikt, kunt u het hier beschreven proces https://nl.player.fm/legal volgen.

When most people think of marketing, they think about promotion—pushing out your message to people and hoping they’ll decide to buy. But who wants to be “marketed” to anymore? Instead, what if we thought of marketing as connecting?

For this week’s Real Food Brands Marketing Podcast, host and Food & Beverage Brand Strategist Katie Mleziva lays out a 6-step framework for the journey our end consumers go through – from when they first hear about your product to deciding to buy it, try it, buy it again, and (hopefully) recommend it to others. We look at all of this through the lens of connecting: creating a two-way conversation with consumers that gets them just as engaged as you are.

In This Episode:

  • Why we need to shift our mindset about marketing to think broadly, and from simply promoting to actually connecting.
  • How to think about marketing as a two-way conversation throughout the consumer lifecycle.
  • How to overcome the skepticism people might have when they first hear about a new brand.
  • Creative ideas for driving trial and getting your product out into the hands of your ideal consumers.
  • Why a purchase is only the first step in your long-term relationship with your consumer.
  • How to turn a first-time purchaser into a repeat buyer and eventually one of the biggest fans of your brand who tells their friends.
  • How a clear brand strategy can your products find their way into more carts.

Resources:

  continue reading

112 afleveringen

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