The 5-Minute Food Business Brand Strategy Formula

Real Food Brands Marketing Podcast

There’s so much that goes into developing and documenting the brand strategy for your food business, but if you want to pare it all down to the basics to define or refine your strategy in just a few minutes, this formula will help you get you started.

Today on the Real Food Brands Podcast, host and Brand Strategist Katie Mleziva does just that, with her V+3 C formula. That stands for Vision, Competitor, Consumer, and Company - the four things that can guide your efforts to create a meaningful point of difference for your brand so you can meet your consumers’ needs in a way your competitors can’t, or won’t.

In This Episode:

• What Katie would do if she only had five minutes with a brand.
• The V and 3 C’s of Brand Strategy for food and beverage companies.
• Thought starters to articulate your vision for your business.
• Why a vision statement is so important for your team.
• Why every brand needs to know what’s going on with its competitors.
• How to define your primary and secondary consumer.
• What psychographics are and why they’re even more important than demographics.
• How to define your company’s unfair advantage.
• The three P’s that can help you further define what you do best and communicate it to your team and other stakeholders.
• Why it’s so important to put pen to paper.

Resources:

• Simon Sinek’s TED talk, “How great leaders inspire action”
• Edible-Alpha
• Katie’s LinkedIn profile
• Real Food Brands Marketing Roundtable Facebook Group
• Real Food Brands website (download your Brand Checkup Scorecard and join the email list here)