Revisiting: Mike Troiano, Partner at G20, on the Power of Brand

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Topics covered in this episode

  • Great marketing is built from the consumer up, not the product

  • Use classical positioning language as a framework to build brand

  • Brand informs every aspect of product experience

  • A customer's willingness to pay for a premium experience

  • How a company articulates a value proposition.

This episode is produced by Dan Callahan, Benjamin Hillman, and Patrick Campbell. Additional support by Robert Byrne and Allissa Chan.

This is a ProfitWell Recur Studios production—the first media network dedicated entirely to the SaaS and subscription space.

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