Building an Email Campaign That Sells with Blake Puryear

Press Play: Video Marketing Leaders

(0:33) Introducing Blake Puryear and Drip

(3:53) Utilizing email data to send smarter

(6:18) Targeting with better messaging

(8:39) Integrating SMS

(12:47) What content should go in an email?

(18:52) Growing your email list

Links

Derek Gerber

Blake Puryear

Drip

Quotes

“Start sending to the people who are more open to clicking and interacting with your emails. Widdle down your lists. Find those segments that perform best, and then market to those segments the way that they need to be marketed to.” (4:50)

“I think one interesting thing that I’ve seen is following the source of acquisition and what marketing campaign they come in on, and then having flows tuned to that language that copy that imagery from the marketing campaign.” (6:26)

“Folks connect with their phones and their inbox on their phones more frequently than they do with their email inbox. And if you can get on their phone, you’re going to build a closer relationship with the customer.” (9:11)

“You don’t want to send your weekly newsletter out via text message. You want to treat that as your high value, abandoned cart – this person had an item in their cart, they started checkout, they almost go there. Follow up via text and close the deal that way.” (11:20)

“You would not believe how many brands are saying, ‘I want to grow my email list,’ but they’re not even asking for emails in the first place. This is one of the most core important things to have an engaging time or interaction-based pop-up that just asks them for their email in exchange for some form of value.” (20:08)